Marketing & Business Development Manager

Managers of business development and marketing are responsible for marketing research and advertising for their business. They manage the "public image" of the business that includes the company's website, email to clients as well as social media websites.

The main duties of these managers is to supervise teams working on projects like marketing advertising, business development decisions.

They usually operate in an office during normal business hours, however, overtime might be necessary for projects that require time; travel could be necessary. In general, business and marketing development managers collaborate with the marketing team to market the business and attract new customers. They also collaborate alongside other managers to make business development decisions. In the majority of cases they make direct decisions to the chief executive officers (CEO) for the business. Additionally, they could also be required to offer customer support to clients through public relations.

The job of a marketing and business development manager demands at minimum a bachelor's degree in marketing, however the master's degree is typically preferred. Along with education working experience is essential and the amount of work experience needed can vary from two years to five years or more. Managers must also possess proficiency with software for computers, such as Microsoft Office.

As a Marketing & Business Development Manager in India with 3-6 years of experience, here are some main responsibilities:

• Conduct market research to identify new business opportunities and analyze market trends to develop effective marketing strategies.
• Build and maintain relationships with existing and potential clients, understand their needs, and provide customized solutions.
• Identify and pursue new business opportunities, generate leads, and facilitate the growth of the company's client base.
• Plan, execute, and monitor marketing campaigns across various channels to promote brand awareness and drive business growth.

Major educational qualifications required for Marketing & Business Development Manager are:

• Bachelor's degree in marketing, business or a related field.
• Experience in marketing, sales or related fields.
• Excellent communication skills as well as IT proficiency.
• Capability to handle complex projects and be able to multi-task.

Some Alternative job roles available for Marketing & Business Development Manager are:

• Business Development Manager: Responsible for identifying business growth opportunities and creating strategies to expand the company's customer base and revenue.
• Senior Business Development Manager: An experienced professional who oversees the development and execution of business expansion plans.
• Team Lead Business Development Manager: Manages a team of business development professionals and coordinates efforts to achieve the organization's growth objectives.
• Principal Business Development Manager: Holds a high-level position, leading strategic initiatives and establishing key partnerships for significant business growth.
• Associate Director of Business Development: Assists in directing and implementing business development strategies, focusing on market research and partnership development.
• Director of Business Development: Leads the overall business development efforts, working closely with executive leadership to drive the company's growth and success.
• Senior Director of Business: A senior-level role overseeing multiple aspects of business development, often involved in long-term planning and decision-making.
• Vice President of Business: Holds a top-level executive position, responsible for setting the company's business development strategy and achieving high-level organizational goals.
• Senior Vice President of Business: The highest-ranking business development executive, responsible for guiding the company's overall growth and success in the market.

The projected growth of the Marketing & Business Development Manager role in India is expected to be significantly positive. According to a 10-year analysis, the job role is anticipated to see a substantial increase in demand and importance in the market. With the evolving business landscape and increasing emphasis on marketing strategies, this position will witness ample employment opportunities in the future. Google's latest data points indicate a rising trend in job postings and a consistent need for skilled professionals in this domain. Therefore, individuals pursuing or aiming to enter this field can expect a promising and rewarding career path ahead.