The product manager should be well-versed in the products that the company sells to devise a plan of how to best market the product to generate the most revenue. Product marketing managers is responsible for how the product is promoted and mentioned in press releases, and is viewed by the general public. Product marketing managers may be employed at the local, regional, national, or even international levels.A manager of a product marketing program must possess a lot of imagination and creativity, since they aren't following a pre-determined "plan" as they are constructing an action plan that is based on their understanding of the company, product and the market they want to target. Experience in the field of product marketing is essential to ensure that the person has a good understanding of the most common practices and methods of marketing. The company may also look for a manager of product marketing who is knowledgeable in their specific area (such as a toy for children company looking for an expert in toys for children). They might also require an undergraduate degree in marketing or another related field.

The role of a Product Marketing Manager in the United Kingdom is expected to see significant growth in the market. Over the past 10 years, there has been a steady increase in employment opportunities for this role. According to recent data from Google, the job outlook for Product Marketing Managers is highly promising, with an increasing number of companies recognizing the importance of this position in driving product success. As businesses continue to focus on innovation and product development, the demand for skilled Product Marketing Managers is projected to grow further in the future, providing ample employment opportunities in the coming years.

How to Learn

With 6-9 years of experience as a Product Marketing Manager in the United Kingdom, your main responsibilities include:<ul><li> Conducting market research to identify target customer segments, evaluating market trends, and analyzing competitive landscape.</li><li> Developing and executing comprehensive product marketing campaigns and strategies to drive product awareness, adoption, and revenue growth.</li><li> Collaborating with cross-functional teams, including sales, product management, and marketing, to align messaging and positioning with business objectives.</li><li> Generating compelling marketing collateral, such as product messaging, sales presentations, and case studies, to effectively communicate product value and benefits to customers and prospects.</li></ul>

Roles & Responsibilities

Average take home Salary for a Product Marketing Manager in United Kingdom is around $70580 per year

Salary Breakup

The product manager should be well-versed in the products that the company sells to devise a plan of the best way to market the product to generate the most revenue. Product marketing managers is responsible for the way in which the product is promoted and mentioned in press releases, and is viewed by the general public. Product marketing managers may be employed at the local, regional national, international, or levels.

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Product Marketing Manager

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