Coordinators for sales and marketing oversee the creation of specific marketing and sales strategies. They work in conjunction with the sales department as well as the marketing department to ensure they're promoting the company and interacting with customers efficiently and efficient manner. Marketing and sales coordinators collaborate with the marketing department to establish a brand's image in the eyes of the public. They assist in the coordination and development of campaigns and marketing plans and often collaborate together with designers to create current marketing brochures and ads. They also ensure that the website promotes the products and services of the business in the most effective way.
Coordinators for sales and marketing collaborate with sales personnel and are the direct contact for potential customers. Coordinators are responsible for establishing new connections and convert clients to repeat customers. They can assist in the development of sales scripts for sales teams as well as presentations and proposals. They are then presented to potential clients in order to convince them to purchase the business's products or services.
Coordinators of sales and marketing typically hold a bachelor's degree in marketing, business or another related field. They've had previous experience in sales and marketing at a lower level, such as working as a salesperson within the business, and then elevated to the coordinator role. They should be able to work in teams and demonstrate creativity and motivation as a large portion of their work involves helping a business market itself.