Vice President (VP), Marketing

Vice-presidents (VP) in marketing work as high-ranking directors or executives at the board level within a business who are accountable for formulating strategies for improving or maintaining the market share of the products or services offered. This includes establishing strategies for a variety of areas that deal in the way that they present company products and assets, ranging from branding to marketing and even pricing and discount structure. The marketing VP is likely to have a team that is devoted to research and providing valuable information on the efficacy of marketing in the present and ideas for the future development of products.

As a director-level executive the VP of Marketing typically is a member of an executive board within the business typically as a direct subordinate to a division's chief executive, president, or chief operating officer. They directly supervise managers and directors who manage teams that are involved in advertising, branding research, and branding. They frequently meet with their managers to review reports and assist in directing the company's marketing strategy. They also assist managers set budgets for their teams and departments and collect data on expenses and effectiveness of marketing and then present the information in comprehensive reports to directors and chiefs of the company.

As marketing VPs, they could also play a role in determining the future of products and services. Utilizing tools for market research they are able to determine the changing needs and desires of the current customer base, and then determine the best way to meet the need. The results of this research could be highlighting existing products more or working with the research and development team managers to introduce new products onto the market.

A typical marketing VP has extensive practical experience at all levels of marketing and branding, and candidates for the position should also have extensive education in marketing and business administration/management. As with most vice-presidents of companies the marketing VP must be prepared to work for all day in an office setting and be a member of an administrative team to supervise. Travel is also a part of the task.

As a Vice President of Marketing with 9+ years of experience in India, here are some main responsibilities:

• Developing and executing comprehensive marketing strategies to drive business growth.
• Managing the marketing budget and optimizing allocation of resources for maximum ROI.
• Leading and mentoring a team of marketing professionals to achieve departmental goals.
• Collaborating with cross-functional teams to ensure alignment of marketing efforts with overall business objectives.

Major educational qualifications required for Vice President (VP), Marketing are:

• BSc in branding, marketing business, PR, or in a related area.
• A master's degree is preferred.
• Experience in a similar job.
• Excellent research and marketing skills.
• Experience and knowledge of SEO and digital marketing tools, as well as related software.
• Highly attentive and analytical.
• Excellent leadership skills and the ability to take difficult decisions.

Below are 4 alternative roles suitable for a Vice President (VP), Marketing with 9+ years of work experience in India:

• Director of Branding and Communications: Managing the company's brand identity and communication strategies to ensure consistent messaging and increase brand value.
• Chief Growth Officer: Driving overall business growth by identifying new market opportunities, developing strategic partnerships, and implementing effective sales and marketing strategies.
• Head of Digital Marketing: Overseeing all digital marketing initiatives, including website optimization, social media campaigns, and digital advertising, to drive online visibility and customer engagement.
• Chief Marketing Officer (CMO): Leading the entire marketing department and formulating the organization's marketing strategies to achieve business objectives and enhance market presence.

The role of Vice President (VP), Marketing in India is projected to witness significant growth in the market. According to a 10-year analysis, the job role is expected to flourish with increasing demand for marketing expertise in various industries. Google data suggests a promising future for professionals in this position, with a surge in employment opportunities anticipated. The evolving digital landscape and the need for effective marketing strategies to drive business growth are contributing factors to this positive outlook. Overall, the VP, Marketing role in India is likely to experience substantial growth, presenting ample career prospects in the years to come.