Vice President (VP), Marketing

Vice-presidents (VP) in marketing work as high-ranking directors or executives at the board level within a business who are accountable for formulating strategies for improving or maintaining the market share of the products or services offered. This includes establishing strategies for a variety of areas that deal in the way that they present company products and assets, ranging from branding to marketing and even pricing and discount structure. The marketing VP is likely to have a team that is devoted to research and providing valuable information on the efficacy of marketing in the present and ideas for the future development of products.

As a director-level executive the VP of Marketing typically is a member of an executive board within the business typically as a direct subordinate to a division's chief executive, president, or chief operating officer. They directly supervise managers and directors who manage teams that are involved in advertising, branding research, and branding. They frequently meet with their managers to review reports and assist in directing the company's marketing strategy. They also assist managers set budgets for their teams and departments and collect data on expenses and effectiveness of marketing and then present the information in comprehensive reports to directors and chiefs of the company.

As marketing VPs, they could also play a role in determining the future of products and services. Utilizing tools for market research they are able to determine the changing needs and desires of the current customer base, and then determine the best way to meet the need. The results of this research could be highlighting existing products more or working with the research and development team managers to introduce new products onto the market.

A typical marketing VP has extensive practical experience at all levels of marketing and branding, and candidates for the position should also have extensive education in marketing and business administration/management. As with most vice-presidents of companies the marketing VP must be prepared to work for all day in an office setting and be a member of an administrative team to supervise. Travel is also a part of the task.

As a Vice President (VP), Marketing with 6-9 years of experience in India, here are some main responsibilities:

• Creating and executing effective marketing plans to promote products and services, boost brand awareness, and meet sales objectives.
• Leading and supervising a team of marketing professionals, assigning tasks, providing guidance and support, and ensuring departmental goals are met.
• Analyzing market trends, customer preferences, and competitor activities to identify opportunities, develop targeted campaigns, and make informed marketing decisions.
• Overseeing online marketing initiatives, including website optimization, social media campaigns, and digital advertising to engage customers and enhance brand visibility.

Major educational qualifications required for Vice President (VP), Marketing are:

• BSc in branding, marketing business, PR, or in a related area.
• A master's degree is preferred.
• Experience in a similar job.
• Excellent research and marketing skills.
• Experience and knowledge of SEO and digital marketing tools, as well as related software.
• Highly attentive and analytical.
• Excellent leadership skills and the ability to take difficult decisions.

The Vice President (VP) of Marketing is a critical leadership role requiring 6-9 years of experience in India. However, there are alternative roles available for professionals seeking new challenges within the marketing field. Here are four alternatives:

• Digital Marketing Manager: Responsible for developing and implementing digital marketing strategies to drive brand awareness and increase online engagement.
• Product Marketing Manager: In charge of conducting market research, crafting product positioning, and creating effective marketing campaigns to drive product sales and revenue.
• Brand Manager: Focused on developing and executing brand strategies, maintaining brand integrity, and optimizing brand performance in the market.
• Marketing Analytics Manager: Specializes in analyzing marketing data, conducting market research, and utilizing insights to optimize marketing campaigns and drive business growth.

The role of Vice President (VP), Marketing in India is projected to witness significant growth in the market. According to a 10-year analysis, the job role is expected to flourish with increasing demand for marketing expertise in various industries. Google data suggests a promising future for professionals in this position, with a surge in employment opportunities anticipated. The evolving digital landscape and the need for effective marketing strategies to drive business growth are contributing factors to this positive outlook. Overall, the VP, Marketing role in India is likely to experience substantial growth, presenting ample career prospects in the years to come.