Video Producer

When a company needs videos created for training, presentations to investors and stockholders, or advertising, they use a video producer. The video producer oversees all aspects of creating the video(s) needed. They handle scripting, shooting, and editing, as well as the acquisition of any equipment or on-screen talent necessary for the video itself.

First, the video producer listens carefully to their client's needs of each specific job. Then, they develop an outline that specifies all outcomes and usually provide the company with a pitch based on these specifications. The producer works on a storyboard of the video, and - upon client approval - starts creating a final product, scheduling shooting, gathering equipment and talent, and securing locations.

The video producer may work alone on smaller jobs, but they likely have a crew operating cameras or sound equipment. The shoot is normally scheduled along fairly tight budget and time parameters, and the producer normally ensures that as much usable footage as possible is created. After this, the producer normally either edits or supervises the editing of the material and present the final product for approval.

In some cases, a company may also use a video producer to document meetings or presentations. In these cases, the producer’s job is to be sure that equipment is properly set up and the video and sound gear is sufficient to capture the event to be documented.

Video producers usually work regular business hours when working in the business sector. The requirements of shooting schedules, however, likely include odd hours during production. Companies usually prefer to hire producers with a bachelor's degree in communications, production, or a related field; they are likely to look for prior experience in camera or editing work as well.

As a Video Producer with 6-9 years of experience in Singapore, your main responsibilities include:

• Manage the entire video production process, from conceptualization to final delivery, ensuring the project meets the client's requirements and expectations.
• Collaborate with clients, creative teams, and talent to develop compelling video concepts and storyboards that effectively communicate the desired message.
• Coordinate and oversee all aspects of production, including location scouting, casting, production scheduling, and budget management.
• Direct and guide the filming process, ensuring high-quality visuals, sound, and overall production value while adhering to project timelines and budget constraints.

For a Video Producer job role, the following qualifications are required:

• Extensive knowledge of video production techniques, including pre-production, production, and post-production processes. This includes a strong understanding of camera operation, lighting, audio recording, and editing software.
• Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or Avid Media Composer. The ability to create visually compelling and engaging videos using these tools is essential.
• Excellent project management skills to effectively plan, coordinate, and execute video shoots. This includes managing budgets, timelines, locations, and crew members.
• Strong creative and storytelling abilities to develop innovative video concepts and scripts that resonate with the target audience.

For a Video Producer with 6-9 years of experience in Singapore, there are several alternative roles to consider in the industry. Here are following options worth exploring:

• Creative Director: This role involves overseeing the creative aspects of video production, including conceptualization, scripting, and directing. A Creative Director is responsible for ensuring the artistic vision of the project is executed effectively.
• Broadcast Producer: With this role, you would focus on producing content specifically for television or live broadcasts. This includes managing production schedules, coordinating with talent and crew, and ensuring the smooth execution of live events.
• Digital Content Strategist: As a Digital Content Strategist, you would be responsible for planning and executing video content across various digital platforms. This includes developing content strategies, optimizing content for SEO, and analyzing performance metrics.
• Video Editor: If you enjoy the post-production aspect of video production, becoming a Video Editor could be a great alternative role.

The job role of Video Producer in Singapore is expected to witness significant growth in the market, based on recent data. Over the past 10 years, there has been a notable increase in demand for video production services, leading to a thriving industry. With the rise of digital platforms and social media, the need for high-quality video content has surged, creating ample future employment opportunities for Video Producers. According to Google, the projected growth of this position is expected to continue in the coming years as businesses and individuals continue to prioritize video marketing and content creation.