Description

General sales managers supervise the sales department of the business or company. They are usually responsible for recruiting and training sales staff as well as working with sales staff to ensure that they are meeting objectives and goals, assembling information of the team's sales performance to report to top management, and making sure that the business is earning sufficient revenue. Based on how big the company the general sales manager could be also responsible for marketing-related duties in general including strategizing or implementing effective strategies for sales.

A general sales manager job is not typically requiring an exact education level. However having a graduation certificate from a high school or GED is strongly recommended and having a bachelor's degree in a field like business could be advantageous. General sales managers typically requires at minimum 5 years worth of experience in sales and a of achieving or exceeding their sales targets. Management and leadership abilities are equally important.

General sales managers typically spends longer than 40 hours per week and frequently communicates with the upper management of the company. General sales managers typically serves as a link from the sales department to the other departments within the business.

Roles & Responsibilities

Within the context of the General Sales Manager, employees are expected to fulfill the following roles and responsibilities in order to make meaningful contributions towards organizational success.

  • Creating and implementing effective sales strategies that drive business growth and generate revenue.
  • Researching and recognizing new markets and customer needs to identify sales opportunities, as well as staying up-to-date on industry trends and competition.
  • Providing guidance and coaching to sales teams to help them achieve their targets and meet company goals.
  • Analyzing sales data and metrics to evaluate performance and identify areas for improvement, as well as developing and implementing action plans to address any issues.

Qualifications & Work Experience

Major educational qualifications required for General Sales Manager are:

  • A bachelor's degree in business or in a related field is essential.
  • To succeed in this position, you must have excellent communication skills as well as the ability to manage a sales team.
  • Experience in sales-related roles is an advantage.

Essential Skills For General Sales Manager

1

Office 365

2

Sales Strategy

3

Sales Technique

4

Business Development

5

Budget Estimation

6

Sales & Management

Skills That Affect General Sales Manager Salaries

Different skills can affect your salary. Below are the most popular skills and their effect on salary.

Sales Strategy

10%

Leadership

10%

Career Prospects

Here are 4 alternative roles for a General Sales Manager with 0-3 years of experience in India:

  • Sales Executive: A sales executive is responsible for generating leads, nurturing client relationships, and closing sales deals. They work closely with customers to understand their needs and provide effective solutions.
  • Business Development Executive: As a Business Development Executive, the individual's primary role is to identify new business opportunities, generate leads, and build customer relationships. They work with cross-functional teams to identify opportunities and develop solutions to meet the needs of clients.
  • Assistant Sales Manager: An Assistant Sales Manager supports the Sales Manager in achieving sales targets, managing sales teams, and developing sales strategies. They work closely with sales reps, provide training and support, and monitor sales performance to ensure team targets are met.
  • Marketing Coordinator: A Marketing Coordinator supports the marketing department by implementing marketing initiatives, developing marketing materials, coordinating events, and supporting brand messaging. They work closely with sales teams to ensure that marketing campaigns are aligned with sales objectives.

How to Learn

The General Sales Manager role in India is projected to experience significant growth in the coming years due to the increasing demand for sales professionals in various industries. According to a 10-year analysis, the job role has shown a steady growth rate, with a projected 7% increase in employment opportunities in the coming years. As per the latest data points available on Google, the average salary of a General Sales Manager in India is INR 16 lakhs per annum, and the job role is favored by employers across various sectors such as IT, FMCG, and Retail. With the market expansion, the job role is likely to remain in demand, offering stable employment opportunities in the future.