Description

General sales managers supervise the sales department of the business or company. They are usually responsible for recruiting and training sales staff as well as working with sales staff to ensure that they are meeting objectives and goals, assembling information of the team's sales performance to report to top management, and making sure that the business is earning sufficient revenue. Based on how big the company the general sales manager could be also responsible for marketing-related duties in general including strategizing or implementing effective strategies for sales.

A general sales manager job is not typically requiring an exact education level. However having a graduation certificate from a high school or GED is strongly recommended and having a bachelor's degree in a field like business could be advantageous. General sales managers typically requires at minimum 5 years worth of experience in sales and a of achieving or exceeding their sales targets. Management and leadership abilities are equally important.

General sales managers typically spends longer than 40 hours per week and frequently communicates with the upper management of the company. General sales managers typically serves as a link from the sales department to the other departments within the business.

Roles & Responsibilities

As a General Sales Manager with 6-9 years of experience in India, here are some main responsibilities:

  • Create and implement effective sales strategies to drive revenue growth, improve market share, and meet sales targets.
  • Lead and motivate the sales team, set sales targets, monitor performance, and provide guidance and support for achieving sales objectives.
  • Build strong relationships with key clients and prospects, understand their needs, and provide solutions to meet their requirements.
  • Conduct market research, analyze sales data, and develop sales forecasts to identify trends, opportunities, and potential risks for informed decision-making.

Qualifications & Work Experience

Major educational qualifications required for General Sales Manager are:

  • A bachelor's degree in business or in a related field is essential.
  • To succeed in this position, you must have excellent communication skills as well as the ability to manage a sales team.
  • Experience in sales-related roles is an advantage.

Essential Skills For General Sales Manager

1

Business Development

2

Marketing Management

3

Leadership

4

Customer Relations

Skills That Affect General Sales Manager Salaries

Different skills can affect your salary. Below are the most popular skills and their effect on salary.

Business Development

1%

Marketing Management

6%

Leadership

41%

Customer Relations

15%

Career Prospects

The role of General Sales Manager is crucial for driving sales growth and managing a sales team. However, professionals with 6-9 years of experience in the Indian market can consider exploring alternative roles that capitalize on their expertise. Here are four options to consider:

  • Business Development Manager: A role focused on identifying new business opportunities, building strategic partnerships, and driving growth through market expansion.
  • Key Account Manager: A position responsible for nurturing and maintaining relationships with key clients, maximizing revenue from existing accounts, and ensuring customer satisfaction.
  • E-commerce Manager: A role dedicated to overseeing online sales channels, optimizing website performance, managing digital marketing campaigns, and improving the overall customer experience.
  • Regional Sales Manager: A position that involves leading and coordinating sales activities in a specific region, setting sales targets, analyzing market trends, and developing strategies to achieve revenue goals.

How to Learn

The projected growth of the General Sales Manager role in India is significant. According to a 10-year analysis, the job role is expected to experience a substantial increase in demand. This growth can be attributed to the expanding Indian market, which presents abundant opportunities for sales professionals. With the rise of e-commerce and digital platforms, the need for skilled sales managers has increased further. As a result, it is estimated that there will be a significant number of employment opportunities available in the future. Google's latest data points support this projection, making it a promising career choice in India with ample growth potential.