Regional sales managers are employed in both retail and non-retail environments to supervise other sales managers within their area. They can develop marketing plans to boost sales of current items or products, and also introduce new products and organize regularly scheduled sales events. They also interact with sales managers and review the data on sales they provide for specific districts.
Regional sales managers are required to supervise and coach their sales managers, and make sure that they achieve or exceed the sales targets they have set. They should establish clear business plans that are followed by the district's sales managers. They could also host trade shows, create regular sales reports and create budgets and plans for the districts they manage. They should be fully aware about the services or products provided by their businesses and also their market and competition. They should also be able to come up with innovative concepts for marketing new products or services.
An undergraduate degree from marketing, business finance, business, or a similar field is usually required for this job, however some employers will consider applicants with a lot of previous experience in sales management instead of obtaining an education. Regional sales managers should be adept with Microsoft Office programs and other appropriate software to conduct analysis of sales and product. They should also conduct reviews of performance in accordance with the policies and procedures of their company and give prompt feedback. Interpersonal and customer service skills are essential in this job as well as be able to create solid teams. They will typically be required to travel to shops or offices in their respective districts, and.