Account executives for sales are accountable for managing and maintaining customer accounts. Their primary goal is to find and win new business for the company. Based on the company they work for sales account managers can concentrate on either creating new businesses or maintaining the existing customers.
Sales account executives are required to present sales pitches to prospective clients using methods like in-person communication, phone calls and video conference. They should be able to establish a rapport with potential clients as well as effectively negotiate and convince others. Beating obstacles and objections is a different aspect of the job for the sales executive. A significant portion of the job of a sales account executive could involve making "cold calls," or contacting people who haven't expressed an interest in the company. They should be proficient in dealing with objections and offering acceptable counter-offers.
When a sale is completed Sales account executives remain in contact with the customer throughout the process of signing and afterwards, to ensure that they maintain an ongoing relationship with the client. Customer retention is a crucial aspect of their job and they need to ensure that the client feels valued to ensure an ongoing relationship and keep an ongoing relationship.
A master's degree in marketing or related fields may be required for this job. Experience in sales is typically preferred.