Sales consultants are responsible to find customers who will buy their products from the company. Sales consultants are often required to visit clients both inside and outside of the office. Typically, they are given a specific area in which they travel. Sales consultants should be well-versed in the products of a company and their characteristics to communicate the attributes to the client and the reason why they are important to them. They also need to educate customers on their usage.
A sales representative should be personable, empathetic and a great listener. The customer's satisfaction is paramount and requires a thorough exchange of information prior to and after the purchase. It is essential to maintain a thorough record of all communications, not just with clients, but also with employees in the business. Communications with departments that are not part of the company, like marketing and research and development is essential to ensure that sales representatives can inform clients about the options readily available, and also let the business know about the needs of clients and help to direct in the right direction for the products and services offered by the company.