Description

Vice-presidents of sales and marketing have three main responsibilities: identifying leads for their businesses closing sales, and making sure the subordinates of theirs have closed sales. Vice-presidents of marketing and sales have to find prospective customers and reach them. To close sales for themselves they should remain persistent and employ techniques like follow-up emails and phone calls to customers. To ensure that salespeople under their supervision do the job they must be the vice-president of marketing has to oversee the sales process and processes.

The vice president of sales and marketing must be familiar in their product's pricing, distribution as well as any other pertinent information that a buyer might require to be aware of. As vice presidents of sales and marketing must close sales, they must be effective leaders and supervisors constantly evaluating their the performance of their salespeople and sharing any issues to salespeople.

Vice-presidents of sales and marketing typically require a bachelor's or a master's level degree in commerce or another similar area. They should also have a lot of knowledge of sales and marketing.

Roles & Responsibilities

As a Vice President (VP), Sales & Marketing with 6-9 years of experience in India, here are the main responsibilities:

  • Developing and implementing strategic sales and marketing plans to achieve company targets.
  • Managing a team of sales and marketing professionals, providing guidance, motivation, and support to achieve objectives.
  • Conducting market research, analyzing trends, and identifying opportunities for business growth.
  • Cultivating relationships with key customers, overseeing customer satisfaction, and resolving any issues.

Qualifications & Work Experience

Major educational qualifications required for Vice President (VP), Sales & Marketing are:

  • A bachelor's degree in a related business field.
  • A master's degree in a related business field could be beneficial.
  • A thorough understanding of strategies and techniques for selling and methods to motivate employees.
  • A thorough understanding of the products and services offered by the company as well as the products of competitors and the marketplace.
  • Outstanding interpersonal, leadership, communication, and customer service skills.
  • Excellent strategic planning, organization, and innovative thinking abilities.

Essential Skills For Vice President (VP), Sales & Marketing

1

Sales Strategy

2

Business Development

3

Marketing Management

4

Strategic Management

5

Strategic Planning

6

Leadership

Skills That Affect Vice President (VP), Sales & Marketing Salaries

Different skills can affect your salary. Below are the most popular skills and their effect on salary.

Sales Strategy

3%

Business Development

6%

Marketing Management

77%

Strategic Management

85%

Strategic Planning

58%

Leadership

27%

Career Prospects

Some Alternative job roles available for Vice President (VP), Sales & Marketing are:

  • Senior Vice President of Sales: Strategically drives sales initiatives and manages sales teams, delivering exceptional results and revenue growth.
  • Executive Sales Representative: Demonstrates outstanding sales skills and builds strong relationships with clients, consistently exceeding targets and driving business growth.

How to Learn

The role of Vice President (VP), Sales & Marketing, in India is projected to show significant growth in the market, according to recent data points from Google. Over the past 10 years, there has been consistent growth in demand for professionals in this job role, reflecting the importance of sales and marketing in businesses. With the increasing emphasis on digital marketing, the role has witnessed transformation and adaptation to new technologies. Looking ahead, the job prospects for VP, Sales & Marketing, in India remain promising, with a high number of employment opportunities expected to be available in the future.