Description

A communications adviser is responsible for creating, building, and maintaining the image (professionally, publicly, and socially) of their organization. Communications advisers must develop and maintain relations within the community which aid their business in increasing revenue. Roles may include: corporate spokesperson; business media representative; news inquiry response; social media monitoring and maintenance; public communications and correspondence management; and numerous aspects of business promotion, including business communications, announcements, reports, brochures, pamphlets, and news releases.Communications advisers also work closely with other communication team members and provide inter-department communications for various employees. They must be able to work both in team settings and independently, and the ability to adhere to deadlines in any situation is essential.Generally, a minimum of a Bachelor’s degree in Communications, Public Relations, Media, or a related field is required for this position, and two to three years of prior experience is preferred. Excellent verbal, written, and social communication skills are required. The ideal candidate will have a solid history of skill-building techniques, communication initiatives, and project management. Fluency in multiple languages is often preferred, as well.Communications advisers generally work banker’s hours, although they may be required to be on-call during emergency situations. Weekends and holidays are generally afforded off. Travel may be required frequently depending on the workplace, though most work will be indoors in climate-controlled conditions. Most communications advisers work in office-based corporate settings, and may share office space with co-workers.

Roles & Responsibilities

As a Communications Advisor with 3-6 years of experience in Australia, your main responsibilities include:

  • Develop and implement strategic communication plans to enhance the organization's brand and reputation.
  • Create and distribute engaging content across various communication channels, including social media, websites, and newsletters.
  • Provide expert advice on communication strategies, media relations, and crisis management.
  • Collaborate with internal teams and stakeholders to ensure consistent and effective communication messages are delivered to the target audience.

Qualifications & Work Experience

For a Communications Advisor, the following qualifications are required:

  • Excellent written and verbal communication skills to effectively convey messages and information to various audiences.
  • Strong interpersonal skills to build and maintain relationships with stakeholders, including clients, colleagues, and media personnel.
  • Proficiency in strategic planning and execution of communication strategies, including crafting compelling content and utilizing various communication channels.
  • Knowledge of public relations and media relations principles, including crisis management and reputation management.

Essential Skills For Communications Advisor

1

Program or Project Management

2

Copywriting & Content Writing

3

Business Communication

Skills That Affect Communications Advisor Salaries

Different skills can affect your salary. Below are the most popular skills and their effect on salary.

Program or Project Management

19%

Copywriting & Content Writing

6%

Business Communication

3%

Career Prospects

The role of Communications Advisor is crucial in providing strategic guidance and support for effective communication. For professionals with 3-6 years of experience in Australia, here are four alternative roles to consider:

  • Public Relations Specialist: A position that focuses on managing and building relationships with the media, creating press releases, and handling crisis communications.
  • Marketing Coordinator: A role that involves developing and implementing marketing campaigns, managing social media platforms, and analyzing market trends.
  • Content Writer: A position focused on creating engaging and informative content for various platforms such as websites, blogs, and social media.
  • Corporate Communications Officer: A role that involves developing internal and external communication strategies, managing corporate branding, and coordinating events and initiatives.

How to Learn

The role of Communications Advisor in Australia is projected to experience steady growth in the market. A 10-year analysis indicates an increasing demand for professionals in this field. According to Google data, the number of employment opportunities for Communications Advisors is expected to rise significantly in the future. This suggests a positive outlook for individuals pursuing a career in this role.