Media Manager

A media manager is responsible for overseeing interactions with the press and media at large and enhancing the effectiveness of press and publicity functions. They ensure the protection of their company's image and that it is presented in a consistent and coordinated manner, which includes gathering and disseminating information to the press and staff.

Media managers work with key departments in their organization to provide social media strategies and organize day-to-day social media activities, as well as develop and expand the organization’s online communities and outreach efforts. Media managers also work with staff and executive management regarding breaking news or crisis management situations, as needed. They also work with their team on the design and creation of promotions and social ad campaigns.

Media managers must have effective communication skills to ensure the company's reputation is promoted and allow for the development of relationships with national and regional press contacts. Those in this position also plan and oversee press-related events, assemble press kits, and research and write press materials. They are also responsible for analyzing and measuring the results of all media projects.

This position requires at least ten years of advertising/marketing-related work experience, with five or more years of media and/or management experience, including working with agencies and vendors. At least five years of experience in budget management is another typical requirement.

This position requires a Master's degree in Business Administration, and is typically full-time. Travel is required in some cases, although most work is done in an office setting.

As a media manager in Singapore with 0-3 years of experience, your main responsibilities include:

• Developing and executing social media campaigns across various platforms, aligned with business goals and KPIs.
• Analyzing and reporting on media campaign performance, drawing conclusions, and making adjustments to improve results.
• Building and maintaining relationships with clients, vendors, and media partners.
• Staying updated with the latest media trends and technologies, and incorporating them into campaigns effectively.

For a Media Manager job role, the following qualifications are required:

• Extensive knowledge of media planning and buying across various channels, including digital, print, television, and radio. This includes expertise in identifying target audiences, selecting appropriate media platforms, and optimizing media budgets.
• Strong understanding of digital marketing strategies and proficiency in utilizing social media platforms, content management systems, and analytics tools for effective campaign management and performance tracking.
• Excellent communication and interpersonal skills to collaborate with internal teams, external agencies, and media partners to deliver impactful campaigns and negotiate favorable media rates.
• Proven experience in analyzing data and market research to make informed decisions, drive media planning strategies, and optimize campaign performance.

The role of a Media Manager is crucial in overseeing the media-related activities and strategies within an organization. For individuals with 0-3 years of experience in Singapore's media industry, there are several alternative roles to consider. Here are following options worth exploring:

• Social Media Coordinator: This position involves managing and optimizing social media platforms, creating engaging content, and analyzing performance metrics to enhance brand visibility.
• Content Writer: A role focused on creating compelling and relevant content across various media channels, such as blogs, articles, and social media posts, to attract and engage the target audience.
• Marketing Assistant: This position supports the marketing team by executing marketing campaigns, conducting market research, assisting in event planning, and coordinating promotional activities.
• Digital Advertising Specialist: A role that entails planning, executing, and analyzing digital advertising campaigns across platforms like Google Ads, social media, and display networks to drive brand awareness and customer acquisition.

The role of a Media Manager in Singapore is expected to witness robust growth in the market. Over the past 10 years, the job has experienced a substantial rise in demand, reflecting its relevance in the ever-evolving media landscape. With the rapid digitalization and growth of social media platforms, more organizations are recognizing the importance of effective media management. Consequently, the number of employment opportunities for Media Managers is projected to increase significantly in the future. Google data shows a positive trend in job postings and hiring activity, highlighting the strong and promising outlook for individuals aspiring to work as Media Managers in Singapore.