Description

Retail sales managers lead teams of their employees in completing various tasks and jobs. This generally includes scheduling, training, overseeing and hiring retail staff members. Retail managers work with their staff to meet sales goals and in keeping their retail store's inventory fully stocked, clean and up to date. Retail sales managers often work long and irregular hours and generally must be available to work the busiest shifts (nights and weekends). In addition, they usually must work during the holiday seasons, particularly from Thanksgiving to Christmas, which is generally the most profitable time of year for most retail companies.Since managers are working with customers and overseeing their staff members, they need to have great communication skills, be problem solvers and good with people. They must also have strong customer service skills and a keen eye for detail, particularly because their job also includes merchandising and loss prevention. Retail sales managers must also be able to manage and motivate people. To become a retail sales manager, one generally does not need to have specialized degrees (although employers usually prefer candidates with a bachelor's degree); they usually just need to have at least one to five years of retail experience. Often times, retail sales associates can work up to becoming a retail sales manager by beginning as a cashier or stock worker and working their way up to management over time.

Roles & Responsibilities

As a Retail Sales Manager with 0-3 years of experience in Australia, your main responsibilities include:

  • Manage and motivate the sales team to achieve sales targets and exceed customer expectations. Lead and inspire the sales team to meet sales goals and provide exceptional customer service.
  • Develop and implement sales strategies and action plans to drive business growth. Create effective sales strategies and plans to increase revenue and expand market share.
  • Monitor and analyze sales data and market trends to identify opportunities for improvement. Track sales performance, analyze market trends, and use data to make informed decisions for sales optimization.
  • Collaborate with cross-functional teams to ensure seamless store operations and customer satisfaction.

Qualifications & Work Experience

For a Retail Sales Manager, the following qualifications are required:

  • A successful candidate for the Retail Sales Manager position should possess a track record of achieving sales targets and driving revenue growth in a retail environment. They should be skilled in identifying customer needs, building relationships, and closing deals.
  • The Retail Sales Manager must have the ability to lead and motivate a team of sales associates effectively. They should be experienced in providing guidance, training, and support to enhance the team's performance and achieve sales objectives.
  • Effective communication is crucial in a retail setting. The Retail Sales Manager should have excellent verbal and written communication skills to interact with customers, staff, and stakeholders, ensuring clear articulation of product information, sales strategies, and company policies.
  • An understanding of retail operations is essential for the Retail Sales Manager.

Essential Skills For Retail Sales Manager

1

Retail Analytics

2

Sales

3

Sales Strategy

4

Business Management

5

Retail Inventory Management

Skills That Affect Retail Sales Manager Salaries

Different skills can affect your salary. Below are the most popular skills and their effect on salary.

Retail Analytics

20%

Training

17%

Sales

7%

Sales & Management

2%

Leadership Organisation Teamwork

9%

Customer Service

4%

Leadership

17%

Career Prospects

The role of Retail Sales Manager is crucial in ensuring effective sales operations and customer satisfaction. For individuals with 0-3 years of experience in Australia's retail industry, here are four alternative roles to consider:

  • Assistant Store Manager: A position that supports the store manager in overseeing daily operations, managing staff, and optimizing sales performance.
  • Customer Service Supervisor: A role focused on leading a team of customer service representatives, ensuring exceptional customer experiences, and resolving escalated issues.
  • Visual Merchandiser: A position that involves creating eye-catching displays and arranging products in a visually appealing manner to attract customers and boost sales.
  • E-commerce Coordinator: A role that focuses on managing online sales channels, optimizing product listings, and coordinating digital marketing efforts to drive online revenue growth.

How to Learn

The projected growth of the Retail Sales Manager role in Australia is expected to be moderate over the next 10 years. According to recent data from Google, the job market for Retail Sales Managers is expected to increase by approximately 5% by 2030. This growth can be attributed to the expansion of the retail industry and the increasing demand for effective sales management. As a result, there will be numerous employment opportunities available in the future, providing a bright outlook for individuals pursuing a career in this field.