Vice President (VP), Sales & Marketing

Vice presidents of marketing and sales have three primary tasks: finding leads for their business, closing sales, and making sure that subordinates are closing sales. Vice presidents of marketing and sales must seek out potential customers and contact them; to close their own sales, they must be persistent and use methods such as follow-up calls and emails to customers. To ensure that subordinate salespeople are doing their job they need to be, the vice president of marketing must monitor sales and procedures.

The vice president of marketing and sales needs to be well versed with their product, distribution, prices, and any other potentially relevant details that a customer may need to know. Just as much as vice presidents of marketing and sales need to close their sales, they need to be good leaders and supervisors, regularly checking performance and communicating any problems with salespeople.

Vice presidents of marketing and sales typically need a bachelor’s or master’s degree in business or a similar field. They also need extensive experience in sales and marketing.

As a Vice President VP, Sales & Marketing with 9+ years of experience in Singapore, your main responsibilities include:

• Lead and manage the sales and marketing team, ensuring alignment with business objectives and targets.Develop sales and marketing strategies to drive revenue growth and market penetration.Oversee the implementation of sales and marketing campaigns, including digital marketing initiatives.Analyze market trends and competitors to identify opportunities and threats for the company.Build and maintain strong relationships with key clients and stakeholders.
• Set sales targets for the team and monitor performance against objectives.Provide coaching and guidance to the sales team to enhance their skills and performance.Conduct regular meetings and reviews to track progress and address any issues or obstacles.Collaborate with other departments to ensure effective coordination and execution of sales and marketing activities.
• Drive the development and execution of marketing programs and campaigns.Manage the marketing budget and allocate resources to different marketing initiatives.Evaluate the effectiveness of marketing campaigns and adjust strategies as needed.Conduct market research to identify customer needs and preferences.
• Monitor market trends and competitor activities to identify new business opportunities.

For a Vice President (VP), Sales & Marketing job role, the following qualifications are required:

• Extensive experience in sales and marketing leadership roles, preferably within the same industry, to provide strategic direction and drive revenue growth.
• Proven track record of successfully developing and implementing comprehensive sales and marketing strategies to meet business objectives and exceed sales targets.
• Strong business acumen and market knowledge to identify emerging trends, competitor activities, and customer preferences, enabling effective decision-making and market positioning.
• Excellent leadership and management skills to build and nurture high-performance sales and marketing teams, fostering a collaborative and results-oriented culture.

The Vice President VP, Sales & Marketing role in Singapore requires a minimum of 9+ years of work experience. However, professionals with this background have various alternative roles to explore. Here are following options to consider:

• Chief Marketing Officer CMO: A strategic leadership position responsible for developing and executing marketing strategies to drive business growth.
• Business Development Director: A role focused on identifying new business opportunities, building strategic partnerships, and driving sales growth.
• Head of Customer Success: This role involves managing and nurturing customer relationships to ensure customer satisfaction and retention.
• Market Research Manager: A position that entails conducting market research, analyzing consumer trends, and providing insights to support marketing strategies.

The role of Vice President (VP), Sales & Marketing in Singapore is projected to experience significant growth in the market. Over the past 10 years, there has been an increasing demand for professionals in this position due to the expanding business landscape. The job role is expected to further expand in the future as the economy continues to develop. There will be a substantial number of employment opportunities available for individuals looking to pursue a career in this field. The growth of digital marketing and technological advancements also contribute to the increased demand for VP Sales & Marketing professionals.