Business Principles and Entrepreneurial Thought

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Learn Path Description

Making good business decisions can make or break an entrepreneur. This business and management XSeries, brought to you by Babson College, the #1 school in Entrepreneurship (U.S. News & World Report), will explore topics such as financial accounting, analytics, customer behavior, and strategy all with the lens of an entrepreneur who has to make critical decisions for the success of the business.

Whether you are contributing to the strategy and development of your company, starting your own business, or working for a non-profit, this series will prepare you to make better, more informed decisions and contribute to the success and health of the organization. Before we begin with some of these core business concepts, we will define what entrepreneurial thinking is and discover some key methodologies to help with these decisions.

This XSeries is targeted at:

  • Learners interested in starting their own business.
  • Learners who want to or are asked to contribute to the decisions of any organization.
  • Learners who are ready to move forward in his or her organization.
  • Learners who are ready to take action!

Skills You Will Gain

Courses In This Learning Path

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Total Duration

6 weeks

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Level

Beginner

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Learn Type

Certifications

The Entrepreneurial Mindset

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What does it actually mean to think entrepreneurially?

Entrepreneurship is not just for start-ups. It's a holistic mindset that will help you identify, assess and shape opportunities in many settings, settings, and organizations. This entrepreneurship course will teach you how to apply Entrepreneurial Thinking & Action (ET&A(tm).) which will provide you with a roadmap for creating and adding value to stakeholders and society.

ET&A (tm) can be used to create new ventures as well as promote innovation within existing companies - whether they are large, small, or family-owned - as well as across profit and not-for-profit ventures.

You must be able to think like an entrepreneur and act like an innovator to succeed in any industry. These skills are essential to your success and will help you stand out in the workplace as well as accelerate your career.

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Total Duration

4 weeks

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Level

Beginner

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Learn Type

Certifications

Financial Accounting Made Fun: Eliminating Your Fears

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This finance course aims to demystify financial statements and equip entrepreneurs with the knowledge and confidence to make informed business decisions. By providing a solid understanding of financial terms, statements, and metrics, participants will learn how to interpret financial information, forecast profits and cash flows, and use ratios and other tools to assess a company's performance. The course covers the primary financial statements, including the income statement, balance sheet, and cash flow statement, teaching participants how to use this information to make important operating decisions, such as balancing growth and cash constraints. By the end of the course, participants will feel more comfortable using financial information and be able to engage effectively with finance professionals. This course is part of the Business Principles and Entrepreneurial Thought XSeries.

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Total Duration

4 weeks

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Level

Beginner

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Learn Type

Certifications

Analytics for Decision Making

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Do you want to learn how to avoid making bad data decisions?

A competitive advantage in business can be achieved by making good data decisions. This course in statistics and data analysis will teach you the basics of statistical thinking. It can be used in many contexts, sometimes even before data is available. We will highlight key concepts such as understanding variation, perceiving relative risks of different decisions and pinpointing the sources of variation.

These big-picture ideas are what have driven the development of quantitative modeling. However, traditional statistics courses tend to hide these concepts behind many small techniques and computations. This course focuses on the important ideas and illustrates them with practical and accessible examples.

Questions such as: Are traditional statistical methods still applicable to modern analytics applications? What can we do to avoid common misunderstandings and fallacies in approaching quantitative problems? How can statistical methods be applied to predictive applications? Analytics can help us gain a better understanding about customer engagement.

Anyone who wants to be able to make good decisions will find this course useful. Students with a bachelor's degree in business will find this course useful preparation.

Analytics is a hot field. While certain software packages or techniques may help you land your first job, they may soon be obsolete and replaced with something more modern and trendy. It is difficult to understand how quantitative models work. However, it is something that managers will need to be able to do.

This course is part the Business Principles and Entrepreneurial Thought XSeries.

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Total Duration

4 weeks

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Level

Beginner

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Learn Type

Certifications

Marketing Fundamentals: Who Is Your Customer?

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Business leaders need to understand and respond to the needs and wants of consumers in order to be competitive in an ever-changing marketplace. Marketing is about creating value for customers and inspiring loyalty and enthusiasm for your products or services.

When you are starting or managing a business, the most important decision you make is to identify and target your customers. Many business leaders mistakenly believe that every customer they have is a good one. It is often incorrect to believe that every customer is a good customer. Knowing which customers you should let go is as important as finding new customers. This marketing course will teach you how to evaluate the value your company provides to customers and the value they offer to you.

You will also receive a toolkit that you can use in real-world situations. The following topics are covered:

  • The marketing mix
  • segmentation
  • Positioning and targeting
  • marketing strategy
  • consumer behavior

Entrepreneurs often neglect marketing as they concentrate on the launch of their venture. Marketing is essential for launching and maintaining a business. You'll also learn how to apply marketing concepts to entrepreneurial situations. You will learn how to think strategically about marketing in order for your business to grow, and not as a tactical expense.

This course is part the Business Principles and Entrepreneurial Thought XSeries.

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Total Duration

4 weeks

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Level

Beginner

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Learn Type

Certifications

Financial Analysis for Decision Making

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How can you find the funds necessary to manage your business effectively? How can you tell if a business opportunity will be worth your time? What is the best time to invest in stock, bonds or a company? Are you afraid of the financial aspect of growing your business?

This finance course will help you understand financial analysis and make sound business decisions. Funding is essential for the establishment of your business. You need to decide how you will use your money once you have it. It is also important to be able to engage in professional conversations with finance professionals to gain access to funding.

This course will teach you how to negotiate financial opportunities and learn about the various funding options available for your business. In this course, you will learn how value ideas and determine their costs and benefits. You will also learn how to value your business and what securities you could use to fund it.

This course is part the Business Principles and Entrepreneurial Thought XSeries.

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Total Duration

4 weeks

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Level

Beginner

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Learn Type

Certifications

Digital Strategy and Action

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In this course, you will learn from successful CEOs of digital businesses such as Google, Amazon, Netflix, and Facebook. These CEOs have grown their companies from an idea to over $1 billion in revenue and have maintained an annual growth rate of at least 2.5%. The course focuses on digital strategy and actions, teaching you how to choose the right problem to solve, create a product that people are eager to buy, build a strong team, raise capital, gain market share, and sustain growth.

The course combines Entrepreneurial Thinking & Action with ideas from the instructor's books: "Hungry Start-Up Strategy" and "Disciplined Growth Strategies." It provides detailed case studies on how CEOs like Jeff Bezos from Amazon built their profitable businesses by selling access to computer infrastructure, how Facebook turned a $1 billion investment into Instagram into a 37-fold return, and how Reed Hastings from Netflix replaced Blockbuster Video with online streaming.

This course is designed for ambitious CEOs who want to succeed in entrepreneurship. It also offers insights for those working in large companies to increase growth and defend against digital business leaders. By the end of the course, you will have a solid understanding of digital marketing strategy and be able to apply these strategies to your own business or career.

If you are looking to learn about digital strategy and online marketing strategy, this course is a valuable resource. It is part of the Business Principles and Entrepreneurial Thought XSeries.

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