Creative Marketing with Advertising Week and Fernando Machado

This course is two weeks long and will help you create a creative strategy that works in your business.

Fernando Machado is a well-known and highly decorated marketer. He and his head for design at Burger King have teamed up with JKR to demonstrate how to manage a branding project.

You'll learn how to tie your strategy to a business problem, get stakeholders involved, and then roll out your brand worldwide using real-world examples.

To be able to execute creative projects, you will need to rethink your marketing strategy and try new design and creative work.

Fernando and his team will guide you through their creative process and thinking. They'll also show you how to make your brand strategies and execute them flawlessly.

The process will teach you essential skills such as how to set brand goals, use your brand heritage and engage stakeholders.

You'll be able to apply the techniques you learn in real-life situations with professionals who have done these jobs.

You'll be guided by Fernando Machado, chief marketing officer, and Advertising Week, which is a global thought leader organisation. Together, we will teach you how to create creative marketing content and marketing strategies that can help your brand grow.

This two-week course on creating an advertising campaign will equip you with the skills and knowledge necessary to develop an effective advertising strategy. The course begins by helping you define your goals and determine what you should promote. It then covers the various forms of advertising, including digital and outdoor channels, and how to reach your target audience.

The course emphasizes the importance of measuring success rates and offers techniques for tracking and budgeting your ads to ensure their effectiveness. It also highlights the need for adaptability, encouraging you to make changes and improvements based on key performance indicators (KPIs) and objectives.

Throughout the course, you will learn how to make creative ads that resonate with your customers. The focus is on developing a strategy that speaks directly to your target audience, taking into account their needs and preferences.

By the end of the course, you will have the tools and knowledge to create an advertising campaign that meets your goals and connects with your customers effectively. Whether new to advertising or looking to enhance your skills, this course will provide valuable insights and practical techniques for success.

Audio marketing is a strategic avenue for all brands, big and small. With podcast advertising available on the rise and radio advertising still as lucrative as ever before, it's a great option for branding.

This two-week course will teach you how to run successful radio and podcast marketing campaigns by using case studies from companies that are experts in audio marketing.

Marketers today have a valuable skill: identifying the best marketing content for radio and podcasts is a must-have.

This course uses examples and insight from brands that have succeeded to help you determine which type of audio marketing is most effective for your organisation.

Autoglass will share how it identified a need and transformed its radio ads. Garnier will discuss why it partnered with KISS FM in launching a new product.

This course provides a wealth of information and tips to help you find the right place to try your content creation, as well as which tools and techniques to use when creating your audio content.

You'll be able to access interviews from Spotify, Zendium and other companies. This will allow you to discover how everyday products, such as toothpaste, can have an impact on an audience through a strong audio marketing strategy. Also, find out what data and information Spotify offers marketers who use its platform for audio ads.

The course will help you identify the right audio marketing format for your organization, from radio ads to branded content, and empower you to use customer insight to create a targeted audio content marketing strategy.

CPD Certification Service was founded in 1996. It is the most independent CPD accreditation agency that operates across all industry sectors.

This course is two weeks long and will give you the skills to create creative social media marketing campaigns that produce real results. Over half of the world uses social media. Every business that wants to promote themselves online has to use social media.

You'll learn from real-life cases how to use social media strategies and the best tactics for social media marketing professionals. This course is packed with intelligence from the top brands and organizations in the world. It shares insights from the most influential social media network players on the power of social networking.

You'll learn what digital marketing looks like in a social networking environment from Mark D'Arcy, Facebook COO, to Blake Chandlee VP of global business services at TikTok and discover the most recent social media formats. You'll learn the strategies behind social media using case studies from Dove and Ben & Jerry's.

Learn how to find the best social media channels for your marketing goals and tips for growing your social audience by creating great content on key platforms such as LinkedIn, Instagram, Facebook and Twitter.

You will feel confident and ready to manage a social media campaign that targets your target audience.

Advertising Week will provide guidance and help you to measure your ROI and social media impact.

CPD Certification Service was founded in 1996. It is the most independent CPD accreditation agency that operates across all industry sectors.