Developing a Creative Mindset: Build Empathy, Collaboration, and Resilience into Your Creative Process
Developing a Creative Mindset: Build Empathy, Collaboration, and Resilience into Your Creative Process
Learn Path Description
Inspire your creativity with tools to overcome any creative challenge IN a rapidly changing world, tackling challenges, whether big or small, takes a certain amount of creativity. It’s not the ‘same old, same old’, and we can’t look to what’s gone before to find the solutions. For those in creative roles, this provides an exciting opportunity to bring the best of creativity to the forefront, find solutions that benefit audiences, and collaborate on brilliant solutions. On this marketing ExpertTrack, you’ll develop techniques to better understand your audiences, successfully collaborate with different teams, and build resilience to overcome any challenges the future may throw at you. Increase your creative empathy and tap into your customers’ emotions Customers are the heart of every business, so it’s vital that you understand their needs and emotions so you can create brilliant ideas that resonate with your audience. The first course in this ExpertTrack will provide the fundamentals to help you understand your audience. You’ll then see how this translates into brilliant creative solutions through personas and customer journey maps, which will also help make the creative process much smoother. Develop effective team working skills for better creative collaboration Positive team dynamics and great collaboration can not only make creative work more enjoyable, but can also increase productivity and reduce issues. The second course will take you through different tools and techniques to help you work with a mixture of personalities and improve your overall team working skills. Build techniques to strengthen your creative resilience Working in creative industries can sometimes be stressful, with many unique pressures falling on the shoulders of creatives. That’s why resilience is such an important skill to grow to help you overcome the challenges you might face. On the final course in this ExpertTrack, you’ll hear how successful creatives built their resilience over their careers and coped in testing situations. You’ll look at your resilience level and what techniques you can employ to overcome your inner critic, find your purpose, and fuel your creativity. Learn with the advertising experts at D&AD Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. Having been established in the creative industry for so long, D&AD are perfectly equipped to help you develop a creative mindset that will fuel your creativity every day. Illustrations by Alice Prentice
Skills You Will Gain
Courses In This Learning Path
Total Duration
3 weeks
Level
Beginner
Learn Type
Certifications
How to Enhance Your Creative Empathy
People are at the core of any brilliant, commercial creativity. You, as a creative must connect with this end audience in order to have your brilliant ideas succeed. This course will allow you to understand the minds and hearts of people and help you build empathy. Understanding your customers is essential, especially for creative industries. Missteps can lead to costly mistakes, as creative work requires a lot of money and time. This course will teach you how to get into the heads of your audience. You'll also learn how to use qualitative and quantitative data to help you better understand your audience.
After you have a better understanding of your audience, you will be able to look at the tools that you can use for your customers. The next step is to learn about customer journey maps, and how you can use these tools to map your customers' journeys. This will allow you to create audience personas that are compatible with your existing customers. Both customer decisions as well as advertising are influenced by emotions. You must create an emotional connection with your customers in order to be successful marketing your product. We'll show you how to make campaigns that use emotions and offer compelling solutions. This course will help you to develop empathy with your customer, user or end audience and create exceptional creative work that builds an emotional connection.
Total Duration
3 weeks
Level
Intermediate
Learn Type
Certifications
How to Improve Your Creative Collaboration
Creativity is not a one-off activity. To produce outstanding commercial creative results, it takes a team effort.
This course will teach you key skills that will help you understand your role within a team, work well with others, and collaborate effectively.
Also, you'll hear from creative professionals who are world-class and will inspire you with their brilliant output.
This course will help you understand the characteristics of effective collaboration and how to collaborate effectively in a group. You'll then be able assess your own abilities and identify the areas you can improve in order to work more effectively as part of a group.
It's crucial to evaluate how collaboration works in remote work environments. This will allow you to assess whether other collaboration tools are available to help ease the creative process.
You'll encounter a variety of personalities and team dynamics when working with different teams. This course will teach you how to collaborate with different types of coworkers and the techniques that can be used to improve team dynamics.
Each business and every team will have its own unique and optimal ways of working together. This course will show you how collaboration works in different organizations so that you can see the differences and similarities. These tools will be useful in your personal situation. You'll then be able apply them to your own situation to ensure that you collaborate effectively and are more productive.
Total Duration
3 weeks
Level
Advanced
Learn Type
Certifications
How to Build Your Creative Resilience
Change is part of modern life. Your resilience is how you deal with it, conquer it, and learn to accept it.
This course is for creative professionals who face unique challenges. You will be subject to constant pressure to come up with brilliant ideas, including client pitches and burnout.
You will discover your purpose, identify your vulnerability, and overcome situations that test your resolve. This will make you better equipped to deal with the creative pressures.
Sometimes, creative work can be difficult because of industry-specific challenges. This adds pressure to produce your best work.
To build your creativity resilience in difficult situations, you'll need to start by looking at the creative process.
A strong, supportive team can boost creativity and help to improve overall performance.
This course will examine vulnerability at work and teach you how to build resilience with others. Then, you'll create a plan for tackling a common problem faced by creatives: receiving and giving feedback. You will learn when, where and how to request feedback while still being open to receiving it. Learn how to provide constructive feedback that builds resilience and helps others.
It is important to understand your purpose in your job. There are many ways to determine your personal purpose in a team or an organization.
This course will help you find your purpose and feed it into your creative resilience. You'll be able to use this information to help you become more resilient in the creative industries.