Digital Marketing: Coding, UX, and Creating Digital Content
Learn Path Description
Supercharge your digital marketing skills. Successful digital marketing skills can make a difference to businesses. On this ExpertTrack, you’ll go behind-the-scenes to learn the techniques needed to create an impact in a saturated digital world. You’ll hear from industry experts and people just entering the digital workplace to discover the skills that will help accelerate your career and help your business stand out for the right reasons online. Learn how to code for the web Explore what goes on behind your favorite websites and apps by learning the basics of coding. You’ll examine the coding languages of HTML, CSS, and JavaScript before gaining practical skills in a hands-on coding project. Even if you’re not planning to be a programmer, these are useful skills that could help you in other job roles – for example as a marketer you could design a standout email or newsletter, or it could simply help you communicate more effectively with your tech team. Understand what makes a great user experience for mobile apps Discover the importance of UX when creating an app for your target audiences as you delve into the world of app design with industry experts. You’ll learn how smartphone features influence app design before creating your own clickable prototype app. Create engaging online digital content With four billion active internet users worldwide consuming more content than ever before, how do you make your voice heard above the noise? You’ll understand how to use different online platforms and create engaging online content that helps you achieve your business goals whether this to boost your SEO or encourage your audience to purchase a product or share information. You’ll learn how to identify the messages and intentions within online content, and discover what makes this content a success. Understand what makes an effective social media campaign In a world full of likes and shares, you need to know how to connect with your target audience in a meaningful way. On the final course, you’ll learn how to plan and launch a social media marketing campaign, and how to measure its effectiveness to understand what contributes to success. You’ll explore how companies use digital marketing, and how you can bring social media to your communication and customer support strategies. Armed with the skills you’ll learn on this ExpertTrack, you’ll have the confidence and knowledge to use different avenues of digital marketing to make your message stand out. Unable to play video. Please enable JavaScript or consider upgrading your browser Download video: standard or HD0:06Skip to 0 minutes and 6 seconds SPEAKER: Now more than ever, a successful digital marketing strategy can make a difference to a business. Whilst this is true, knowing how to do digital marketing can be daunting, even to marketing professionals. This ExpertTrack has been designed to help you learn how websites and mobile apps are made to improve user experience and how to create online content for an effective digital marketing plan. You will learn how basic programming for web and mobile apps works and understand good user experience practice. 0:39Skip to 0 minutes and 39 seconds After understanding that a critical part of that experience is the ease with which a consumer can find, review, or buy products and services, you will learn how to build an effective digital marketing plan and how to approach content creation for different platforms and social media. If you want to build on your digital skills and learn how to plan an effective digital marketing campaign, join this ExpertTrack.
Skills You Will Gain
Courses In This Learning Path
Total Duration
2 weeks
Level
Beginner
Learn Type
Certifications
Creating a Great User Experience for Mobile Apps
Apps are everywhere, from news and banking to shopping, social media and banking, but what makes an app a good one and why? This two-week course by the Institute of Coding will help you dive into the world of application design and how to create great user experiences for your target audience. It is essential to ensure customer satisfaction by understanding how to create great user experiences for your audience. UX design is essential for both marketers and designers. Learn how designers create apps that simplify your life and how great user experiences make all the difference. You will first learn how smartphones work and how their features impact design. The interactive and visual aspects of a smartphone will be explained to you. You'll learn how to identify a problem and design your own prototype app. Learn from professionals in the field and those just starting out in app design how they approach designing and building apps. Learn directly from experts what it takes for amazing apps to be made. This course will equip you with the knowledge and skills to create and test apps, as well as the features that are necessary to provide a great user experience.
Total Duration
2 weeks
Level
Beginner
Learn Type
Certifications
Learn to Code for the Web
Have you ever thought about how learning code could benefit your digital marketing career. Coding is an asset in any job. However, if you're not proficient in digital marketing, this is your opportunity to improve your skills and learn new languages.
This two-week course will introduce you to the basics and use of different languages and types of code. This course will teach you HTML, CSS, JavaScript, and other coding languages how they are used to create web pages and websites.
Additionally, you will be able to summarize the main concepts of the internet to help you apply these knowledge in real-life situations.
You'll learn how the internet works and how to write simple code.
You will also be able to learn how to code using browser-based tools.
You'll hear from both experts and beginners in coding throughout the course to learn how they use their skills at the digital workplace.
The course will equip you with the knowledge and confidence to begin your coding journey, whether for a new job or for an outside project.
Total Duration
2 weeks
Level
Beginner
Learn Type
Certifications
How to Create Great Online Content
A successful digital marketing strategy starts with great content. You can improve your SEO rankings, increase brand and product awareness, encourage your audience members to share information, or buy a product. But what is truly effective online content?
This two-week course will teach you how to create engaging content that is relevant to your goals.
You will learn how important it is to deliver the right message at the right time to the right people. Also, you'll be able to recognize the importance of tone and style.
Internet users consume more content than ever before. This course will help you to understand how to best use online platforms to your advantage and make your voice heard above all the noise.
Understanding that content is designed with a purpose will help you identify messages and intentions in online content.
To understand best practices in content creation, you will question the messaging and use language. To help you choose the right format for your business, you'll need to evaluate the various media formats that can be used to create compelling and engaging content.
Learn how to use effective strategies online to communicate. You'll hear from professionals in the industry about how to structure your content plans and how to approach content creation on different platforms.
This course will show you how professionals put together content plans. By the end, you'll be able to create your own plan to address a specific brief.
Total Duration
2 weeks
Level
Beginner
Learn Type
Certifications
Create a Social Media Marketing Campaign
Social media has a profound impact on politics, society, entertainment, business and politics. You can harness its power to help you achieve your business goals. Organisations of all sizes, in every industry, have made social media a central part of their marketing, communication and customer service. It is important to know how to communicate effectively with your audience and your organization. This course will teach you how to measure and create a successful social media marketing campaign. Learn how digital marketing is used by companies and what it takes to plan and run a successful campaign. Learn the components of a successful social media campaign, and how to target them. Through personas, you'll be able to identify your target audience. Next, you will identify the strengths and weaknesses of each social media platform to determine where your target audience is most likely to hear your message. Before you can create a strategy and sample content, you will need to understand the differences between organic and paid social media marketing. To understand the requirements of success, you'll be able to identify the right metrics to evaluate a campaign's effectiveness. You'll learn from experts how to not only be active on social media but also how to make an impact. This course will help you connect with your audience in meaningful and authentic ways. It will also teach how to integrate social media into your marketing, communications, and customer service.
