Fashion Management: Create Your Own Sustainable Brand
Learn Path Description
Develop your professional fashion marketing and branding skills Build and develop up-to-date and practical knowledge of the fashion industry. Whether you’re new to the business of fashion or an experienced hand in the contemporary fashion market, you can enhance your knowledge in a range of essential areas. Expand your skills and knowledge to succeed in fashion management The $300 billion global fashion industry is a diverse and multifaceted one, with many sectors, roles, and markets. With this ExpertTrack, you can develop your knowledge and understanding in a variety of key areas. As you explore case studies from major fashion brands, you’ll cover some of the essential components of the industry. Whether you’re interested in building a fashion brand, developing your own collection, or getting started with fashion entrepreneurship, you can learn more here. Learn how to analyse consumer behaviour in fashion and how fashion brands build business models To help you get to grips with how the modern fashion business operates, you’ll get the chance to explore three key perspectives: fashion from a historical and anthropological standpoint; established and emerging fashion business models; the fashion business from a consumer behaviour perspective. By examining each of these perspectives, you’ll gain insight and understanding of the current fashion market, both as an entrepreneur and as a customer. Grow your skills in branding and fashion marketing Those who are interested in building a fashion brand will need a diverse range of abilities. As well as communication, marketing and digital skills, fashion professionals also need to know about the manufacturing process. With this ExpertTrack, you’ll learn how to build a brand identity, as well as how to translate that branding to your customer experience. You’ll also explore how to market a fashion brand, including how to communicate to your audience using digital and social media marketing. Explore issues surrounding sustainability in fashion and product development An essential part of the business of fashion is the product development process. Here, you can learn about how the process of planning, developing and delivering a fashion collection or product works. To finish off the ExpertTrack, you’ll take a look at the future of fashion. This section revolves around two vital areas; fashion entrepreneurship and sustainable fashion. As well as considering the logistics involved in creating a sustainable fashion business, you’ll also look at what it takes to be a fashion entrepreneur, now and in the future. Learn with fashion training experts at Institut Français de la Mode (IFM) The IFM has a deep understanding of the fashion industry and business, having a thirty-year history of delivering graduate programmes in fashion management and fashion design. Content for this ExpertTrack has been adapted from the Fashion Business microcredential - if you want to find out more, take a look at the microcredential, which offers smaller cohorts with tutor interactions and academic credit.
Skills You Will Gain
Courses In This Learning Path
Total Duration
3 weeks
Level
Intermediate
Learn Type
Certifications
Fashion Management: Defining Markets, Business Models & Trends
The Fashion Management ExpertTrack's first course will explore the rich and varied history of fashion. You'll learn the history of fashion, from its origins as an expression modernity to its emergence from counter-cultural roots.
This course will cover the various business models available in this sector, including digital-only companies and luxury brands. This course will give you a thorough introduction to fashion business strategy and branding.
Next, you will sample different fashion trends and tribes to get a better understanding of your customers and their passions. This will allow you to see how fashion is consumed by different generations and show you what a sustainable fashion business model looks.
You'll learn fashion from industry leaders at the prestigious Paris school Institut Français de la Mode. With a solid foundation in fashion management, you'll be ready to take the ExpertTrack II course.
Total Duration
3 weeks
Level
Beginner
Learn Type
Certifications
Fashion Management: Brands, Communication & Distribution
Learn how to build a fashion brand and communicate it to your audience via social media. Learn what it takes to build a brand and what consumers want in terms of fashion experience and digital communication. This course will explore the process of building a fashion brand, what fashion can do for society, and what they can be used to represent other than clothes.
Learn how to create a brand identity in real life and what the role of artistic directors is in shaping the future fashion brand. The way fashion brands can reach their audience has changed dramatically thanks to digital marketing and social media. This course will show you how digital marketing and the digital economy have transformed fashion. It also teaches you how fashion brands can use social media and digital trends to reach their audience.
This course will give you a solid foundation in digital communication, how it works in the fashion industry and how fashion is now part of the entertainment business in this age of awareness. The educators at Institut Français de la Mode are the best in Paris when it comes to the fashion industry. This course will prepare you to move on to the Fashion Management ExpertTrack.
Total Duration
3 weeks
Level
Intermediate
Learn Type
Certifications
Fashion Management: Products and Collections
This course will teach you what a fashion product looks like, how to brand it, and how it can be used at a show or in a collection.
To help you understand the different product categories and the importance of product collections, we will take you through the history of some of fashion's most famous products.
You'll explore the relationships between brand identity and collection creation.
Additionally, you will have the opportunity to learn how to create and implement collections.
This course will examine the history of fashion shows and look at their potential future.
You'll be able to understand how to place a fashion show within a contemporary context.
Experts from Paris's Institut Français de la Mode will teach you fashion through real-world case studies of top brands.
You will be able to manage a fashion show and a fashion product and have developed professional fashion management skills.
Total Duration
2 weeks
Level
Intermediate
Learn Type
Certifications
Fashion Management: Innovation, Entrepreneurship & Sustainability
This final course in the Fashion Management ExpertTrack will allow you to think about the future of fashion. You'll be able to examine what it means to be an entrepreneur in fashion and how to build a sustainable fashion company.
The course will help you understand sustainability issues in fashion and traceability within the industry.
This course will help you understand the details of how to build a sustainable fashion company.
You'll learn from real-world examples how sustainability is important for fashion businesses.
Fashion business success is dependent on entrepreneurship. This course will help you understand what entrepreneurship means in the fashion industry.
Learn the details of fashion entrepreneurship and examine emerging brands as well as other examples of entrepreneurial spirit within the industry.
In order to create a vision for a forward-thinking fashion brand, you will also need to understand how sustainability, fashion tech, and entrepreneurship intersect.
You will ultimately understand the changing fashion landscape and be able to successfully manage a fashion brand in today's competitive environment.
