Game On: How Gaming Can Supercharge Your Creative Communications
Learn Path Description
Embed the best of the games industry into your creative communications Creating an all-encompassing ecosystem to entertain, engage, and keep hold of an audience can be difficult for a brand, but one place that it’s commonplace is in gaming. The ecosystems people play in and metaverses they exist in engross millions of people across the globe every day. But how do they do it? And how can it help you? This ExpertTrack from D&AD will give you an insight into the fascinating world gaming provides. You’ll learn to translate the skills and techniques of the gaming industry into a language that can be applied to client briefs, brand projects, and platforms such as social and digital communications. By the end of this ExpertTrack, you’ll know how to employ storytelling, character building, narrative, psychology, community engagement, and worldbuilding skills to the communication and creative briefs you work on. Understand where your brand fits into the gaming industry In the vast and ever-growing gaming industry, the options of where your brand can and should engage are seemingly endless. But the risk of a wrong move is potentially disastrous. To start this ExpertTrack, you’ll gain an understanding of the complex gaming landscape, be able to differentiate between platforms, developers, streamers and more, and know where your brand or the brief you’re responding to fit into this landscape. Explore the gaming landscape through the eyes of your audience The gaming industry utilizes a variety of effective creative skills, tools, and techniques to understand their audience, grow their communities, and shape their worlds around their players’ needs. You’ll discover how to make every move with empathy and understanding, seeing the needs of your audience through their eyes. Discover how to create everlasting, transmedia experiences Transcending one medium or platform can increase your community’s potential dramatically, engaging them on a whole new level and widening their reach. On the final course of this ExpertTrack, you’ll build your worldbuilding and storytelling skills to expand your marketing and advertising across multiple platforms, mediums, and media. Learn from the creative experts in gaming This course is led by D&AD and features written and recorded content from a variety of experts in the field, representing organizations such as Twitch, Epic Games, Massive Entertainment, The Mill, and Activision Blizzard.
Skills You Will Gain
Courses In This Learning Path
Total Duration
3 weeks
Level
Intermediate
Learn Type
Certifications
Explore and Understand the Gaming Industry
The options in the gaming industry are endless. However, there is a risk that you will make a mistake. This three-week course by D&AD will help you understand where your brand and the brief you are responding to fit in the gaming landscape. It's important to be able to see the future and understand the current landscape in a constantly changing industry. To understand the history and foundations of gaming, as well as the factors that have fueled its growth, you will examine how your brand can use this media to reach the right audience. It doesn't matter if you want to insert your brand into a video game or inspire others with the power of gaming, it is important to understand the steps that your audience will take. Learn about gamers and the role of streamers and influencers, and how brands interact with gaming. There are many options for activations in the gaming industry, but there is one right place and time for brands to engage. Learn how to create briefs that provide the right information and engage platforms, publishers, and streamers. D&AD leads this course and includes content from experts in the field, such as Epic Games and Twitch.
Total Duration
3 weeks
Level
Intermediate
Learn Type
Certifications
How to Understand the Gaming Audience
The audience is the core of any communication. But the community you create is what propels gaming. This medium, often called "the new social media", is where people want interaction, engagement, and to spend their time. This three-week course by D&AD will teach you how to engage and build a gaming community, keep their attention, and empower them to succeed.
It doesn't matter if you want to insert your brand into a video game or inspire others with the power of gaming, it is important to understand the steps that your audience will take. It will help you to understand your audience's perspective and character. How does it affect the experience of gaming.
Multi-platform games can create an environment where people are happy to spend their time. This course will teach you how gamification can enhance your marketing and advertising comms. It also teaches you how the social aspects of maintaining a community can positively affect all creative communication areas.
Understanding and empathizing with your audience is key to creating authentic experiences. This section will teach you how to create authentic gaming experiences based on player motivations and types. You'll also learn the importance of characters, and how to deal with uncertainty in gaming. D&AD leads this course and includes content from top companies such as Phantom and Massive Entertainment.
Total Duration
3 weeks
Level
Intermediate
Learn Type
Certifications
How to Create Everlasting Experiences Through Gaming
It takes time and great storytelling to create a world that grabs people's attention, inspires their imagination and thrills their senses.
This three-week course by D&AD teaches you how to use wordbuilding to create engaging experiences and explore the gaming world through your audience's eyes.
It takes many people working together to create an experience that is so memorable.
This course will teach you how to create cross-over experiences, and how it can generate fandom. You can create transmedia experiences by using creative storytelling and compelling narratives to expand your reach and grow your network.
The potential to make a community a force for good is unlimited when you have the ability to cultivate it.
This course will explore the creative possibilities and inspiration found in the gaming industry, as well as how to integrate it into your brands and briefs.
Many creatives consider it the holy grail of their craft to move from the online world to the offline IRL worlds and create immersive experiences that transcend a single platform.
Once you have a solid understanding of storytelling, you can assess the skills that the gaming industry uses to bring their games to life. You'll then be able see how these skills can be applied to your brand across different media and platforms.
D&AD leads this course and includes content from top companies such as Massive Entertainment and Epic Games.
