How to Create a Social Media Strategy

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Learn Path Description

Learn to create a social media strategy, from setting goals to measuring resultsThis ExpertTrack will help marketers understand how to create a social media strategy for their brand. Under the guidance of social media professionals and experts working in industry, you’ll learn everything from why social engagement is key and how to choose the right platform to social media content formats, social metrics and analytics insights. On completing this ExpertTrack, you will be equipped with the skills to create an award-winning social media strategy of your own. Discover the importance of social engagement On the first social media management course on this ExpertTrack, you’ll explore the importance of social engagement – the heart of your social media strategy. You’ll learn how to set goals and KPIs using the SMART Objective Framework to ensure your social media campaign goals are Specific, Measurable, Achievable, Relevant, and Time-bound. You’ll also look at how to engage in social listening, so you can monitor what people are saying about your brand online. This will equip you with the skills to begin creating your social media strategy. Express your brand personality through social media content The second course will focus on social media content and uncovering your brand’s personality online. You’ll identify the best platforms to reach your audience and the content you should publish to drive social engagement. You’ll learn how to develop both planned and reactive social media content as part of your strategy. You’ll also consider the differences between owned, earned, and paid social media content, and how to justify budget for your social media campaign. Run a live social media campaign The final course on this ExpertTrack will consider your ongoing marketing strategy after social media campaigns are live. You’ll look at how to offer customer service through social media as part of an omnichannel marketing strategy and learn how to engage in online reputation management. You’ll also explore how to engage with influencers in support of your social media strategy, before examining those all-important social media analytics. Understanding those will enable you to better understand your audiences and the success (and shortcomings) of your social media campaigns. 
 

Skills You Will Gain

Courses In This Learning Path

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Total Duration

4 weeks

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Level

Intermediate

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Learn Type

Certifications

Understanding Social Media Strategy

Social media has played a growing role in digital marketing over the last decade. It is now more important than ever to get your social media strategy right, with the internet consuming more of our lives. This practical course in digital marketing is designed by experts in the field. It's for social media managers who want to stand out from the crowd. After learning the basics of social media strategy creation, you will understand why customers are so important. You can find inspiration from some brands who have mastered their social media strategies. Learn how to create KPIs and use the SMART Objective Framework for setting and meeting your social media goals.

Social media strategies should aim to get people talking about your brand. Social listening involves monitoring social media channels to see if people are talking and what they are saying about your brand. Learn the components of a social listening plan and what tools you have to listen to what people say about your brand. You'll also learn how to create a social media plan for specific campaigns and different social platforms. This four-week course will prepare you to create and implement a social media strategy that aligns with your brand. It will help you engage better with customers.

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Total Duration

3 weeks

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Level

Beginner

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Learn Type

Certifications

How to Develop Your Social Media Content Strategy

Your brand's social media content is its core. Good content allows brands the opportunity to speak out, present their case, and encourages customers to engage with them.

This social media management course will teach you how to create social media content that meets your strategic goals.

Every social platform has its tribes. This will be an important part of your social media content strategy. This course will focus on how to align your audience and the social media platforms in the first week.

Learn the differences between paid, earned and owned social media and how to justify your budget for social media.

Once you have identified the best platform to drive social engagement, it is time to decide what type of content you want to share with them.

Learn how to identify your content pillars and the topics, areas, and social media content formats that will interest your customers.

This week will cover how to create and implement a content plan.

Social media is an evolving, living space. Events in the real world will affect your social media content plan. You will also learn how to create reactive content alongside your planned content.

Using the knowledge gained in this social media management course you will be able to create a social media strategy that encourages engagement with your audience.

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Total Duration

3 weeks

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Level

Intermediate

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Learn Type

Certifications

Running a Social Media Campaign: Customers, Influencer Engagement, Analytics

Social media strategies don't stop at the planning stage. After a campaign goes live, it requires constant attention and management. This social media management course will teach you how to interact and manage your audience. Learn how to use social marketing analytics to gain insights that will help you better understand your audience, improve your social strategy, and more. This course focuses on the two-way nature and benefits of social engagement. Interacting with customers is a key element in social media campaign management. However, sometimes things don't go according to plan. Brands may need to manage their online reputation. Learn how to handle social media PR disasters, how to recover and what contingency plans to use. Brand visibility can be significantly increased by high-profile influencers on social media. This course will cover the second week, which focuses on how to use influencer marketing in social media campaigns. How to identify social media influencers who align with your audience and how to engage them in your campaign. Also, how to measure your marketing effectiveness. Knowing how to use social marketing metrics can help you manage your campaigns and plan for the future. Learn how to use social marketing metrics to gain valuable insights into your audience and which parts of your social strategy are driving conversions.

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