Introduction to International Business Management
Learn Path Description
Discover what makes a great leader and take your business idea to the next levelThis ExpertTrack from the University of Kent will take you through everything you need to know to create a successful business. From cultivating a promising business idea through to leading an international expansion, you’ll build the relevant skills to manage the journey effectively. Whether you’re new to business management or you’re already studying business, this ExpertTrack will give you the tools you need to kick start your business idea. Develop effective leadership skills and learn techniques for managing international businesses There are a number of different tried-and-tested leadership styles, each with its own advantages and disadvantages. Before building on your own leadership skills, you’ll explore different leadership styles and how they can work in a complex, international business environment. The first course on this ExpertTrack will also take you through organisational structures and workplace culture, and how to adapt both to fit your business. You’ll then be able to look at what makes a great leader, how people become leaders, and how to improve your management skills. Shape your business from idea to launch and expansion Before you jump head-first into a new business venture, you first need to assess if it’s a feasible idea. Explore competitive environments and learn how to analyse the market and your competitors to better inform your decisions. Then, delve into the all-important area of financial planning and the different options for funding a business. Build your skills to successfully market your business and products Marketing is an important aspect of every business, so it’s crucial that you have a basic understanding of it to ensure a successful launch. The final course in this ExpertTrack will take you through core marketing principles and how to apply them to your product. You’ll look at marketing strategies as well as customer segmentation and finding your target audience.
Skills You Will Gain
Courses In This Learning Path
Total Duration
4 weeks
Level
Beginner
Learn Type
Certifications
Business Planning to Grow Successful Companies
This course covers everything you need to launch and develop a successful business, from the initial idea to international expansion and funding.
This course will teach you the essential elements of business planning and how you can create a business strategy. Additionally, you will be taught important financial concepts as well as the various ways businesses can be financed.
You can learn from successful entrepreneurs and businesses by looking at case studies.
Understanding the competition and the business environment is an important step to assess the feasibility of your business idea. You have many options to create a market analysis.
This course will cover the essential elements of three key tools: PESTLE analysis and SWOT analysis. The course will then cover the use of different models for situation audits in order to build a picture about the business environment.
There are many ways to expand a business in foreign markets. Each has its advantages and disadvantages. These methods can be explored using a combination case studies from real businesses as well as supplementary materials. This will help you understand the differences between international expansion.
Once you have learned the various methods, you can apply them to your business idea and discuss their suitability.
Total Duration
2 weeks
Level
Beginner
Learn Type
Certifications
Understanding Marketing Basics
Marketing is an essential function of a business. It determines how your customers connect with your product, and can influence the success of your company.
This course is designed to teach you the basics of marketing. You'll learn the fundamental concepts and strategies of marketing to help you grow your business.
This course will teach you how to segment customer groups and create segments. You can market your product based on the needs of your target audience by using customer segmentation.
Marketing mix is the foundation of all marketing efforts. It includes the four Ps of marketing: Price, Promotion, Place, and Product.
This course will walk you through each component of the mix, helping you to identify key features and how you can use them in your business development.
Like individual customers, different markets have their own needs and wants. To maximize your chances of success, it is important to know the differences between foreign and domestic markets.
To understand how marketing can approach expansion, you'll need to compare the main differences between international and domestic marketing.
With your new marketing skills, you will be able to create effective marketing strategies and plans to target different markets and customer groups by the end of this course.
Total Duration
2 weeks
Level
Beginner
Learn Type
Certifications
Business Management and Leadership
Management of professional organisations could be considered one of the most important developments of the 21st Century. It is present in nearly every sector of society. Understanding the role of managers and how they work is key to understanding how societies function and creating wealth.
This course will help you understand the difference between management and leadership. It will also examine the characteristics of successful leaders.
Many businesses are expanding rapidly around the world, so it is important to have leaders who can motivate employees, create organisational cultures and manage the company.
These principles will help you become a leader and understand the role of managers in a business.
Every business has a management structure and an organisational culture. This course will help you to understand the different organisational structures used by companies and how you can use them. The topic of workplace culture will be discussed, as well as how to create a positive environment through effective leadership.
There are many management styles available, each with its pros and cons. You will learn how to recognize different leadership styles and adapt them to your specific circumstances.
