Introduction to Marketing: From Fundamentals to Building Campaigns
Learn Path Description
Grow your digital marketing skills to launch a successful career in marketing. This introduction to marketing ExpertTrack is designed to transform your marketing skills, taking you through the basic fundamentals of marketing, all the way to planning, testing, and analysing campaigns. Once you’ve completed this course, you’ll be equipped with the tools you need to start your marketing career. Lay the groundwork with the core marketing principles On the first course in this marketing ExpertTrack, you’ll learn the fundamentals of marketing and use them to build communication plans and marketing briefs. You’ll also explore brand identity to round out your base knowledge, looking at how to manage creative assets that tie into the branding and communications plan. Put customers at the centre of your marketing activity through segmentation, personas, and CRM On the second course, you’ll delve into marketing data and the importance of customer segmentation. You’ll develop practical techniques to perform marketing analysis and create customer personas, and get to grips CRM systems. You’ll learn how to deliver CRM programmes, and build CRM plans; all vital skills for a professional marketer. Use omnichannel marketing to plan and execute effective campaigns The final course on this ExpertTrack will explore each available marketing channel and investigate how you can determine which are the best ones to use for different audiences and campaigns. You’ll also look at testing your marketing activities and why it’s so important to keep testing, analysing, and improving your campaigns and activities. Learn from the marketing experts at the IDM With over 30 years experience, The Institute of Data & Marketing have driven marketing excellence and helped advance the careers of marketers across the globe. Through this ExpertTrack, you’ll learn exactly what you need from the experts that know it best.
Skills You Will Gain
Courses In This Learning Path
Total Duration
2 weeks
Level
Beginner
Learn Type
Certifications
Introduction to Marketing: Fundamentals of Marketing
Businesses must have marketing skills to succeed in today's digital age of online advertising and social media.
This two-week course will teach you the fundamentals of marketing, the marketing mix, as well as how to apply them in a junior marketing role.
Once you understand the core principles of marketing you can begin to look at communication planning, which is a crucial part of any marketing strategy.
You'll learn how to create marketing briefs that are tied into your communication plans by using practical examples.
Many companies have whole Brand departments within their Marketing departments. It is important to have the right guidelines and creative assets in order to establish brand identity.
This course will cover brand identity, visual and linguistic creative assets, and how to manage them.
Campaigns are the heart of many marketing activities. To get the most from your budget and time, it is important to optimize campaigns.
This course will teach you how to calculate various metrics that can be used to optimize your marketing campaigns.
Total Duration
2 weeks
Level
Beginner
Learn Type
Certifications
Introduction to Marketing: Understanding your Customers
This course will teach you how to analyze, evaluate, and improve your marketing campaigns by using various methods such as customer personas, segmentation, customer relationship management systems, and marketing segmentation. Marketing is all about understanding your customers. This allows you to target the right people with the right communications. You can do this by creating customer personas, which allow you to identify your audience. This course will teach you how to analyze consumer data to better segment your customers and improve your marketing communications. CRM programs are essential for marketing teams. They often link multiple business areas like support, sales, and customer service. This course will teach you how to create and implement a CRM program that meets your customers' needs. You will be able nurture customer relationships and achieve your company's goals by defining your processes. A career in marketing is highly desirable as you can develop and deliver CRM plans. You'll learn the basics of marketing and how to create marketing plans. You'll be able match the right communication channel with the right audience, and create more effective marketing communications using the information you have learned.
Total Duration
3 weeks
Level
Beginner
Learn Type
Certifications
Introduction to Marketing: Omnichannel Marketing and Analysis
Communication is only possible when you choose the right marketing channels to reach your target audience. There are many marketing channels available online and offline, so careful consideration is key to your success. This course will help you to understand the different marketing channels and how to choose the right one for your audience.
Many marketers overlook the importance of offline marketing channels, which were used long before the advent of Google Ads and social media. Marketers need to be able to use radio marketing, television marketing, and print marketing effectively, especially when they are combined with digital channels.
Marketing is not about finding the right answer every time. This is why testing is so important. The key areas that need to be tested in your marketing activities will be identified. Next, we'll discuss the factors to consider when creating a testing program.
Marketers need to use research and analysis to continuously test, monitor and learn from their marketing activities. How do you analyze your marketing campaigns? What role should insights and analysis play in the campaign planning process? This course will teach you how to use insights to improve your marketing activities.
