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Introduction to Marketing: From Fundamentals to Building Campaigns

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Total Duration
7 Weeks

Grow your digital marketing skills to launch a successful career in marketing. This introduction to marketing ExpertTrack is designed to transform your marketing skills, taking you through the basic fundamentals of marketing, all the way to planning, testing, and analysing campaigns. Once you’ve completed this course, you’ll be equipped with the tools you need to start your marketing career. Lay the groundwork with the core marketing principles On the first course in this marketing …

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Courses in this Learning Path
1
Introduction to Marketing: Fundamentals of Marketing
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Duration : 2 weeks
Price :₹900
Level :Beginner
Learn Type :Certification
Introduction to Marketing: Fundamentals of Marketing

Businesses must have marketing skills to succeed in today's digital age of online advertising and social media.

This two-week course will teach you the fundamentals of marketing, the marketing mix, as well as how to apply them in a junior marketing role.

Once you understand the core principles of marketing you can begin to look at communication planning, which is a crucial part of any marketing …

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2
Introduction to Marketing: Understanding your Customers
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Duration : 2 weeks
Price :₹2,842
Level :Beginner
Learn Type :Certification
Introduction to Marketing: Understanding your Customers

This course will teach you how to analyze, evaluate, and improve your marketing campaigns by using various methods such as customer personas, segmentation, customer relationship management systems, and marketing segmentation. Marketing is all about understanding your customers. This allows you to target the right people with the right communications. You can do this by creating customer …

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3
Introduction to Marketing: Omnichannel Marketing and Analysis
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Duration : 3 weeks
Price :₹2,842
Level :Beginner
Learn Type :Certification
Introduction to Marketing: Omnichannel Marketing and Analysis

Communication is only possible when you choose the right marketing channels to reach your target audience. There are many marketing channels available online and offline, so careful consideration is key to your success. This course will help you to understand the different marketing channels and how to choose the right one for your audience.

Many marketers overlook the importance of offline …

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