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Marketing Strategy with Advertising Week and Raja Rajamannar

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Total Duration
8 Weeks

Create effective marketing campaigns and develop skills in strategic marketing. This ExpertTrack from Advertising Week will help you build your skills in strategic marketing alongside award-winning, world class marketers. Raja Rajamannar, Mastercard’s global chief marketer and president of the World Federation of Advertisers, leads the courses with his approach to marketing strategy based on his book - Quantum Marketing. You will learn to maximize the impact of brand campaigns, helping you …

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Courses in this Learning Path
1
Quantum Marketing with Raja Rajamannar
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Duration : 2 weeks
Price :₹2,842
Level :Beginner
Learn Type :Certification
Quantum Marketing with Raja Rajamannar

Raja Rajamannar is the instructor for this course, one of the most decorated and famous marketers in the world.

He is the president of The World Federation of Advertisers, chief marketing officer of Mastercard, and author of Quantum Marketing.

We will discuss the theories and reasons behind quantum marketing, as well as the next major skill challenge facing the industry.

Rajamannar shares new …

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2
Marketing Strategy with Advertising Week
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Duration : 2 weeks
Price :₹900
Level :Beginner
Learn Type :Certification
Marketing Strategy with Advertising Week

Create effective marketing campaigns and improve your strategic marketing skills.

Advertising Week experts will lead this course. It will teach you how to plan and discipline your marketing campaigns.

You'll learn fascinating insight into some of the most successful global marketing strategies, including Elon Musk's viral marketing stunts and Tony Hawk's brand deals.

Get insights from …

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3
Strategic Brand Management with Advertising Week
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Duration : 2 weeks
Price :₹2,842
Level :Advanced
Learn Type :Certification
Strategic Brand Management with Advertising Week

This course is two weeks long and will teach you brand management skills that will keep your customers coming back for more. Nearly every organization has a reputation or brand that needs to be maintained. This course will teach you how to identify the brand identity and create a strategy for your brand that is consistent with consumers' emotions and the business environment. Coca Cola is used …

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4
Content Marketing Strategy with Advertising Week
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Duration : 2 weeks
Price :₹2,842
Level :Beginner
Learn Type :Certification
Content Marketing Strategy with Advertising Week

This two-week course, which uses case studies from some the most prominent brands in the world, will give you the content marketing skills and knowledge to create targeted, engaging marketing content that is effective. Strategic marketing content must be responsive to both the audience and wider cultural context. This course will help identify the right content marketing for your organization. …

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