Marketing Strategy with Advertising Week and Raja Rajamannar
Learn Path Description
Create effective marketing campaigns and develop skills in strategic marketing. This ExpertTrack from Advertising Week will help you build your skills in strategic marketing alongside award-winning, world class marketers. Raja Rajamannar, Mastercard’s global chief marketer and president of the World Federation of Advertisers, leads the courses with his approach to marketing strategy based on his book - Quantum Marketing. You will learn to maximize the impact of brand campaigns, helping you advance your career and stand out in the ever-changing world of marketing. In the other courses in this expert track, you will be reviewing everything from Tesla’s viral marketing stunts to analysing how Volkswagen taps into brand loyalty. You’ll gain a fascinating insight into some of the world’s most successful global marketing strategies. Understand Quantum Marketing with Raja Rajamannar, chief marketing officer of Mastercard and President of the World Federation of Advertisers The first course is led by Raja Rajamannar, one of the most famous and decorated marketers in the world. He is marketing officer of Mastercard and president of the World Federation of Advertisers. In his capacity as the author of business bestseller Quantum Marketing, he lays out what marketers need to focus on to be successful tomorrow. He will take you through his Quantum Marketing approach, which explains what marketers need to know to embark on a career today, covering such areas as data, artificial intelligence, multi-sensory marketing and customer loyalty. Based on the insights in his book Quantum Marketing, this video-based course helps you understand what mindset marketers need direct from one of the top marketers in the world. Develop your brand identity You’ll learn about the importance of building a marketing identity which is true to your brand and organization, and sticking to a core marketing strategy over time. There will be opportunities to take part in activities and discussions which ask you to define your mission and vision for your brand and create your very own brand plan. By the end of the ExpertTrack, you’ll feel confident that you can produce a well-defined marketing plan that takes into account your organization’s goals, brand identity, and target audience. Boost the impact of your content marketing In the last course you’ll consider the different types of content marketing, including: blogs social content podcasts thought leadership You’ll learn how to leverage these to boost SEO, channel traffic to your site, and increase sales conversions. Explore and define customer personas Knowing the needs and desires of your customers is a key element of any good marketing strategy. The ExpertTrack unpacks key methods for understanding potential customers through customer profiling, customer personas, and audience segmentation. You’ll evaluate the main marketing models that you can use to underpin your marketing strategy and how to turn your strategy into a clear plan. As you work through the courses, you’ll have the chance to explore a variety of marketing channels and consider which ones may be most effective for your organization.. Industry statistics. Median base salary£42,500UK job openings/month1,966Source: Glassdoor’s Best Jobs (2019).
Skills You Will Gain
Courses In This Learning Path
Quantum Marketing with Raja Rajamannar
Raja Rajamannar is the instructor for this course, one of the most decorated and famous marketers in the world.
He is the president of The World Federation of Advertisers, chief marketing officer of Mastercard, and author of Quantum Marketing.
We will discuss the theories and reasons behind quantum marketing, as well as the next major skill challenge facing the industry.
Rajamannar shares new frontier strategies that can be used to navigate modern marketing challenges.
This course will examine the most important skills and duties that marketers need today, and how to develop them.
This course will examine the history of marketing and the impact it has had on the development of the future.
This course focuses on some of the most important emerging marketing technologies, such as machine learning, artificial intelligence, and multisensory. These technologies can be used to create campaigns that are successful within your company.
You will also be able to evaluate which marketing activities are most effective for different brands, products, and businesses.
This course examines consumer behavior and explains how neuroscience and behavioural economics can be used to help marketers better understand their customers.
This course will examine customer loyalty and brand loyalty and analyze the purpose and execution loyalty programs.
You will have a plan for modern marketing by the end of this course and be able articulate solid and tested goals and strategies.
Marketing Strategy with Advertising Week
Create effective marketing campaigns and improve your strategic marketing skills.
Advertising Week experts will lead this course. It will teach you how to plan and discipline your marketing campaigns.
You'll learn fascinating insight into some of the most successful global marketing strategies, including Elon Musk's viral marketing stunts and Tony Hawk's brand deals.
Get insights from Mastercard and Ritz about marketing campaign strategy and planning with
It is important to take into account factors that could impact marketing of a brand, or service, when creating a marketing strategy for a brand.
These factors will be identified and how they can impact your marketing activities and channels.
Exclusive access to Advertising Week's Masterclass with Raja Rajamannar CMO, will allow you to learn more about building a marketing identity that is authentic to your brand and organization, as well as the importance of sticking to a consistent marketing strategy over time.
Also, you'll be analyzing the work of Tesla and Volkswagen, and learning how they maximize brand loyalty through their respective marketing strategies.
How to identify your marketing channels, and create a long-term marketing plan
You'll be able to examine a range of marketing channels as you go through the course and decide which one is right for you.
You will feel confident that you can create a marketing plan that reflects your brand, goals and target audience by the end of this course.
Strategic Brand Management with Advertising Week
This course is two weeks long and will teach you brand management skills that will keep your customers coming back for more. Nearly every organization has a reputation or brand that needs to be maintained. This course will teach you how to identify the brand identity and create a strategy for your brand that is consistent with consumers' emotions and the business environment. Coca Cola is used as a case study to show you why its brand has $36.2bn of Coca Cola’s $200bn net worth and how it achieved it. It takes a lot of experimentation and focus to create a strong brand identity.
This course will help you to master key branding techniques and tools that are important for curating a brand's brand identity. Advertising Week experts will teach you how to create a brand essence framework that accurately represents your brand's values and brand. After you have developed your brand strategy and brand identity, you will learn how to translate this strategy into a brand strategy that resonates with your audience as well as your organization's larger marketing goals.
CPD Certification Service was founded in 1996. It is the most independent CPD accreditation agency that operates across all industry sectors.
Content Marketing Strategy with Advertising Week
This two-week course, which uses case studies from some the most prominent brands in the world, will give you the content marketing skills and knowledge to create targeted, engaging marketing content that is effective. Strategic marketing content must be responsive to both the audience and wider cultural context. This course will help identify the right content marketing for your organization. You'll learn from Etsy and Burger King how they have developed a content marketing strategy that is appealing to their customers. Then, hear from Nike marketing experts how they modified their content strategy to respond to the coronavirus pandemic and created an entirely online community for fitness.
Interviews with Gwenyth Paltrow, a Goop founder, will allow you to see content marketing in action across a range of industries. You'll also learn why and how successful it is. You'll learn how to create marketing content that resonates with your target audience, whether it be whitepapers, TikTok videos or thought leadership pieces. You'll also learn how to create great content and how to set goals for your content to align with your content marketing strategy.
The course will equip you with the necessary skills to develop a strategy for content marketing and create targeted content that is creative and relevant to your business. CPD Certification Service, established in 1996, is the most independent CPD accreditation agency. It works across all industry sectors to supplement the CPD policies of academic and professional bodies.