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Customer Segmentation in Python

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$12

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Course Features

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Duration

4 hours

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Delivery Method

Online

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Available on

Limited Access

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Accessibility

Mobile, Desktop, Laptop

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Language

English

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Subtitles

English

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Level

Intermediate

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Teaching Type

Self Paced

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Video Content

4 hours

Course Description

The most successful companies are those that can anticipate their customers' needs. Data analysts are crucial to unlocking deep insights and segmenting customers in order to better serve them. This course will show you how to segment customers and conduct behavioral analysis using anonymous customer transactions obtained from an online retailer. You will first do a cohort analysis to understand customer trends. Next, you'll learn how to create customer segments that are easy to understand. The segments you create for machine learning will be prepared. You can strengthen your segments with k-means clustering in just a few lines. This course will show you how to segment customers and use customer behavior analytics.

Course Overview

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Internship

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Virtual Labs

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Job Assistance

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International Faculty

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Post Course Interactions

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Hands-On Training,Instructor-Moderated Discussions

Skills You Will Gain

Prerequisites/Requirements

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Data Manipulation with pandas

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Supervised Learning with scikit-learn

What You Will Learn

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Learn how to segment customers in Python

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In this course, you will learn real-world techniques on customer segmentation and behavioral analytics, using a real dataset containing anonymized customer transactions from an online retailer

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You will first run cohort analysis to understand customer trends. You will then learn how to build easy to interpret customer segments

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Finally, you will make your segments more powerful with k-means clustering, in just few lines of code!

Course Instructors

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Karolis Urbonas

Head of Machine Learning and Science

Karolis is currently leading a Machine Learning and Science team at Amazon Web Services. He's a data science enthusiast obsessed with machine learning, analytics, neural networks, data cleaning, feat...

Course Reviews

Average Rating Based on 3 reviews

5.0

100%

Course Cover

$12

$6

49% OFF

Visit Course

Visit Course