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Marketing Analytics with R

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Total Duration
24 Hours

Gain the R skills you need to make more data-driven marketing decisions. In this track, you’ll learn how to measure customer engagement, perform competitor analysis, and identify untapped networks. Working with real-world data, including Roomba reviews and customer churn metrics, you'll discover how to analyze social media data, extract insights from text data, and gain market basket analysis skills that will help you better understand your customers. You’ll also use statistical models and …

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Courses in this Learning Path
1
Introduction to Text Analysis in R
DataCamp Course via DataCamp
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Duration : 4 hours
Price :₹1,093
Level :Beginner
Learn Type :Certification
Introduction to Text Analysis in R

Text is an increasingly important data type in all applications, including marketing analytics. Text can be used to review products and for social media. Because text is cheap and simple to use, it often replaces unstructured data. You must be able organize, clean, summarize, and model text to make the most of what it has to offer. This course will show you how to use the latest tidy tools to …

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2
Analyzing Social Media Data in R
DataCamp Course via DataCamp
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Duration : 4 hours
Price :₹1,093
Level :Intermediate
Learn Type :Certification
Analyzing Social Media Data in R

Analyzing data from social media can provide valuable insights. This can be used to plan campaigns, increase sales and marketing, analyze competitor data and discover untapped networks. This course will show you how to use R in order to extract and visualize Twitter data, perform network analysis, and view tweet geolocations. You will be able use various datasets to put your knowledge into …

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3
Market Basket Analysis in R
DataCamp Course via DataCamp
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Duration : 4 hours
Price :₹1,093
Level :Intermediate
Learn Type :Certification
Market Basket Analysis in R

How did you go grocery shopping last time? Do you see any connection between the products you purchased, such as tomatoes and spaghetti or ham and pineapple? Online and offline retailers can access millions of customer baskets information to determine associations between products and extract insight through association rules.

Market basket analysis can be used to determine the degree of relation …

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4
Machine Learning for Marketing Analytics in R
DataCamp Course via DataCamp
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Duration : 4 hours
Price :₹1,093
Level :Intermediate
Learn Type :Certification
Machine Learning for Marketing Analytics in R

This is your chance to dive into the world of marketing and business analytics with R. Everyday companies face many decisions. With statistical models, you can help businesses make better business decisions based on data. We'll show you how statistical modeling can help improve the performance of your business. We will show you how communication can make a difference and what to do with your …

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5
Choice Modeling for Marketing in R
DataCamp Course via DataCamp
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Duration : 4 hours
Price :₹1,093
Level :Intermediate
Learn Type :Certification
Choice Modeling for Marketing in R

People make choices every day. Every day, people make choices. People make choices every day about what products they want (such as orange juice and cars), who they vote for, how they get there. This information is crucial for retailers, product designers, and other professionals. Choice models are used to predict what options people will choose, and can be used to aid in product design …

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6
Building Response Models in R
DataCamp Course via DataCamp
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Duration : 4 hours
Price :₹1,093
Level :Intermediate
Learn Type :Certification
Building Response Models in R

Nearly all companies collect digital data as part their marketing campaigns. It is used to improve their marketing strategies. Data scientists often use this information to build statistical models that enable marketing professionals to see if their efforts have paid off. This course will help you identify patterns in customer reactions and marketing actions by creating simple models that show …

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