How to Create and Implement a Business Strategy
Learn Path Description
Create a successful business model and decide on a strategic directionAre you a business manager or student looking to build business models and learn about strategy implementation? This ten-week ExpertTrack offers you the opportunity to widen your perspective of business strategy and discover how to use some powerful strategic models. You have the opportunity to explore the nature and complexity of the business environment and analyse internal resources and strategic capability. You’ll then address the key theoretical aspects of strategy and apply them to practical activities. Understand how to use SWOT and PESTLE analysis You will have the opportunity to learn to evaluate and select the best strategic options in relation to internal (SWOT analysis) and external (PESTLE analysis) auditing. Currently, the PESTLE framework examines the key factors (Political, Economic, Sociological, Technological, Legal and Environmental) that influence a business from the outside. Business strategy basics: from value chain to macroeconomics This ExpertTrack offers wide-ranging insights into improving how business works. How can an effective value chain deliver more value for less cost? And how can macro analysis and macroeconomic models be used to understand the past, present and potential future of a business? You’ll tackle all areas of strategic management using tools such as the BCG Matrix, from business-level strategy and international strategy to corporate strategy, including diversification. Explore how to master powerful competitor analysis tools Find out how businesses outperform their rivals by looking at how to conduct competitive analysis. With the right tools, you’ll have the opportunity to learn how to view competitors as ‘stakeholders’ and to use their own strategies to see how your own business can grow. A variety of teaching methods and assessments are used to support your study in this ExpertTrack, including group discussions, case studies, quizzes and individual assignments.
Skills You Will Gain
Courses In This Learning Path
Total Duration
2 weeks
Level
Beginner
Learn Type
Certifications
An Introduction to Macro Environmental Analysis and Business Strategy
How can you create a winning business plan? And how does the macro environment impact your strategy formulation? This two-week course is for managers and students of business. It will help you understand the concept of business strategy, and how to unlock the potential of the macroenvironment.
The course will allow you to discuss strategy and globalization and provide a detailed analysis of the macro environment. A series of case studies will be used to assist in the decision making process about where a company should place itself in the globalized environment. Globalization has been a major economic theme for the past 30 years. This course will examine the business benefits and drawbacks of globalization, as well as the obstacles to global business.
The PESTLE framework allows you to explore the macro environment. PESTLE (Political Economic, Social, Technological and Legal) is a powerful business-analysis tool that helps you identify the key factors that influence an organisation's performance.
Total Duration
2 weeks
Level
Intermediate
Learn Type
Certifications
Internal Analysis of a Company: From Value Chain to SWOT Analysis
How can internal analysis be a key factor in a company's success?
This two-week course will teach you how internal analysis tools can make a difference in a company's decision-making and strategy.
This course will examine the value chain, how value is created and lost, and why strategic capabilities are important. This course will allow you to examine why certain organisations are more successful than others. You will also explore how internal resources and competencies can help build a strong business strategy.
You will need to understand intangible and tangible resources (also known as physical assets and resources) and how they relate to a business's industry life cycle, from growth and maturity through decline.
Microanalysis can reveal the internal potential of an organisation in terms cost position, competency and market viability.
An internal analysis can include measures that give useful information about the company's strengths and weaknesses, opportunities, threats, and opportunities. This is called a SWOT analysis. This simple tool can give companies an edge over their competitors.
The framework concept, which includes the industry life cycle, will also be discussed. Finally, you'll be introduced to organisational goals and how they might be implemented.
Total Duration
2 weeks
Level
Intermediate
Learn Type
Certifications
Competitor Analysis: From Business Level Strategy to Organisational Structures
What is competitor analysis and how can it benefit businesses? To be successful, you must understand your competitors. This 360-degree, two-week course will show you how.
The purpose of competitive analysis is to identify the major competitors and research their products, sales and marketing strategies. A competitive analysis framework and tool can be a key part of your business strategy and decision-making.
This course will help you understand the importance of understanding your organisation's values and goals, as well as why it is important to consider your competitors as stakeholders. The course will also cover the various types of organizational structures such as the "lean pyramid".
Use the right tools to perform competitive analysis. While many tools are specific to a niche, you can use more general tools to analyze multiple competitors and their strategies. This will give you a better understanding of the competition's efforts and help you identify potential growth avenues.
By leveraging a company's core competencies, business level strategies can help customers add value. This course will show you how these strategies can be used to help your company achieve a competitive edge in the market.
Total Duration
2 weeks
Level
Intermediate
Learn Type
Certifications
Strategic Goals: How to Master Corporate Strategy
How do you make your business plan a reality. This two-week course will teach you the basics of strategising for the future through stakeholder analysis and corporate strategy.
To bring a business to life, it needs an action plan. This course will provide you with the opportunity to learn everything you need to create a strong business strategy.
This course will give you the chance to discover the tools that you need to find opportunities in foreign markets. You'll explore how to identify international opportunities and common strategies from exports and licensing to joint ventures and direct investment - and confront the risks associated with internationalisation.
This course will introduce you to the basics and strategies for entering foreign markets. What are the benefits of international markets for a particular business? What foreign markets are available to expand the business?
Total Duration
2 weeks
Level
Beginner
Learn Type
Certifications
Strategic Planning: Target Markets and Business Decision-Making
It's vital that organisations place strategic choice at heart of business plans in this fast-paced world. This course is two weeks long and will equip you with the skills to make smart strategic decisions and improve your decision-making abilities in a business setting. The success of any business depends on strategic decisions being made at all levels. This course will help you make strategic decisions at all three levels. The Boston Consulting Group matrix, or BCG matrix, will assist you in long-term strategic planning. The BCG matrix will help you assess the dynamic environment and consider portfolio and investment growth opportunities. It also helps you decide whether to discontinue products.
This course will cover leadership and strategic direction, as well as competitive dynamics and how they can be used to help you create a strong senior management team. The importance of strategic leadership in creating value for a company will also be covered.
