Effective marketing requires understanding human behavior. You can gain insight into the motivations of your customers by studying the successful marketing strategies over time and the ones that are changing. This will help you make better marketing decisions. This course covers the fundamental theories and historical principles that underlie all marketing today. It lasts three weeks.

Understandin…

An organisation's marketing mix is what you use to promote a product or brand.

This three-week course will allow you to examine case studies from top brands such as Adidas and see how it affects the marketing mix.

To understand the best strategies for each stage of the customer's journey, you will also need to examine the sales funnel. This knowledge will help you optimize customer experience, …

You need a marketing strategy in order to succeed, regardless of whether you are a small-business owner, a marketer, influencer or affiliate marketer. This three-week course will teach you the importance of a marketing strategy and how it can help you place the right product at the right moment. As you learn how to implement the marketing mix, you will be able to examine your message and plan …

It's more important than ever to understand your audience, how to grow your brand and how to optimize and measure success. Without a strong digital marketing strategy, a business can't thrive.

This three-week course will guide you through the process of creating a digital strategy to align your marketing activities with your goals. It also optimizes your digital channels. To see how digital …